Are Blogs Still Effective Marketing?

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Blogs were one of the very first social media marketing tools. Now, years later, are they still relevant? With Facebook, Twitter, Instagram, and all these other options, should you bother with a blog? Despite being an older marketing option, blogs are still very effective. They provide an outlet that other social media options don’t offer. Even with so many blogs out there, you can still use your blog as an effective marketing tool as long as you follow these tips.

Post Quality Articles

Early blogs posts didn’t necessarily have to be high quality content or even really have much content to them at all. That’s no longer the case. Now, you want a blog that offers quality content to your readers. They expect to learn something from your blog, not simply get hit with advertising slogans.

They also expect to learn a little about you. Blogging, just like any form of social media, is about creating a relationship between yourself and the reader. If you don’t give them something interesting and valuable, that relationship won’t happen.

They Need to Be Easy to Read

People are used to social media. They want quick, short sentences that get to the point. People don’t have time to read over a thousand words on a topic. Break paragraphs up into a few sentences, and use bullet points and images where possible.

Be Unique

What makes your blog different from others? Is it your content? Your sense of humor? Your insight into your industry? Whatever it is, find that thing that makes your blog unique.

Engage Readers in the Comments

If someone leaves a comment on your blog, reply to it. It doesn’t have to be anything more than “thanks for reading” or “glad you enjoyed the post.” Responding shows that you’re engaged in the conversation and want to know what your readers think.

One way of getting a conversation going is to end blogs with a question. Ask your readers what they think of the topic you’re writing about or if they have anything to add.

Blog with the Experts

Don’t have time to blog? We’ve got you covered. BlendIM is a full-service marketing service. We can help you create and maintain a blog. Contact us today to find out more.