What Is Metadata and How Do I Use it Effectively?
Metadata is data about other data and is used in a number of different applications. In terms of website and SEO use, metadata is information
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What Is Micro Conversion?
One of the eCommerce terms you are likely familiar with is conversion rate. This is the rate at which visitors to your website become paying
How Often Should I Post on Social Media?
Many new business owners understand that social media is definitely something they need to use, but some beginners aren’t sure exactly how to use it.
White Hat SEO Techniques that Are Now Frowned Upon
If you’ve researched SEO techniques, you may have come across the terms white hat and black hat. These terms are used to categorize SEO methods
Can Small Businesses Make Good Use of PPC?
Pay-per-click advertising may, at first glance, seem like a bad idea for small businesses. After all, a small business typically has a small advertising budget,
CRO Tips for 2020
Getting new users to your website is only half the battle. Once there, you need to get them to convert into customers. If you’ve been
How to Determine the Right Tags for a Social Media Post
Tagging on social media is important because it helps the social media site categorize your post and it gets the post in front of the
What Makes a Good Social Media Post?
Whether it’s on Facebook, Twitter, Instagram, or any other social media sites, your posts need to be designed to get attention. A good social media
Common SEO Content Mistakes
Creating outstanding content for your website is vital in helping search engines find it. However, as with any aspect of SEO, there are mistakes you
How Does CRO Differ from SEO?
Many people have heard the term SEO, which stands for Search Engine Optimization. However, not as many people are as familiar with CRO or Conversion
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