The secret to dominating and getting instant results on every search engine results page can lie in paid advertising. Google offers a suite of paid ad options that, when implemented correctly, give businesses an important edge over their competitors.
Combining a paid advertising strategy with organic search engine optimization can push your business right to the top of all relevant searches. Paid Google ads can also provide a valuable opportunity to appear at the top of search results pages related to competitors, as well.
Google’s paid ads features work for e-commerce businesses, service providers, and local businesses. However, successful ad campaign strategy, setup, and management is necessary to ensure that your ad spending is effective and returns the desired results.
Companies don’t need to have massive, corporate advertising budgets to benefit from search engine marketing. Google Ads Express is a streamlined yet feature-rich platform that uses Google’s vast trove of data to predict the best ad placement for your business. These carefully calculated placements derive the maximum benefit out of every ad.
Our Google Ads Express marketing professionals will work within your budget to create the perfect advertising campaign that delivers customers to your door.
Google Ads Express is a unique pay-per-click (PPC) advertising platform that helps businesses boost their presence in online search results. The program uses information about a business to generate smart campaigns built on Google’s databases of search information. It is ideal for companies that would like to drive traffic to a small e-commerce shop, get more customers at an in-person retail location, or generate more service business in a local area.
Pay-per-click ads through Google Ads Express can be a very cost-effective choice for small businesses seeking to maximize their marketing budgets. Companies are only charged for their advertisements when a Google user clicks on it to visit the business website, make a call, or look up directions.
A Google My Business profile is required to use AdWords Express. Our search engine marketing professionals are happy to set up a fully optimized Google My Business profile for you as part of our Google express ad management and local SEO services.
When setting up a new Google Ads Express campaign, you and your Google express ad management company professionals will identify what the goal of each ad is. These goals can include searches that result in clicks to a website, phone calls, or in-person visits.
Because a Google My Business profile is associated with every ad account, it becomes easy for potential customers to call or look up directions to the business with one tap. This feature makes Google Ads Express an excellent choice for brick-and-mortar retail outlets or service providers.
The Google Ads Express services use data gleaned from Google’s vast databases and algorithms. Based on this information, your ad will be displayed by Google in the best possible configuration to meet your intended goal.
AdWords Express has reporting features that allow you to view ad performance. You can see how each ad resulted in users who:
Google Ads Express also integrates with Google Analytics. This pairing allows businesses to track what activity happens on their website after a potential customer visits the site from an express ad.
BlendIM’s AdWords Express professionals will set up the ideal campaign for your business and track the data available in every ad. This data allows us to continually refine and evolve a custom advertising strategy that helps your business succeed.
While similarly named, Google Ads and Google Ads Express offer different benefits for businesses. A Google express ad management professional can help you determine which program is best for your business.
Google Ads is a full-featured PPC ads program that’s perfect for use by large businesses with high advertising budgets in the thousands of dollars per month. It is also often an excellent choice for big e-commerce businesses that have a huge customer base across a large geographical area. Google Ads features include:
The AdWords Express program provides an array of similar features, scaled to suit smaller or more localized businesses. These features are great for marketing budgets that are in the hundreds of dollars per month and include:
Whether your company is venturing into online advertising for the first time or has been unhappy with prior attempts at running Google Ads campaigns, BlendIM’s team of AdWords Express experts can craft a customized plan to meet your business goals.
Google Ads and Ads Express integrate nicely, and it is easy to switch from Ads Express to the full-featured program as your business grows.
If your business has a strong regional presence as well as a storefront feature, our Google Ads Express team can explore both options. We will determine which program offers your company the best return on investment.
The express ads service is a great stepping stone into running online ads for the first time, or for driving traffic to a local business. BlendIM’s Google Ads Express services professionals can develop a combined organic and paid search engine marketing strategy to bring your company maximum results from all available channels. Contact our nationally recognized digital marketing team today to get started with a custom plan for advertising success.