Working with a backlink building company is a great way to build your website’s link profile without having to do all the work yourself. By entrusting the link building process to a reputable search engine optimization agency, you can benefit from the expertise of SEO professionals who know how to separate useful, valuable links from the bad.
Backlinks are connection points between two websites. Often displayed as a clickable button or hyperlinked text, a backlink offers the reader of one website the chance to click to another for more information. These links are beneficial for both human readers and search engine optimization.
Every website has a value, commonly expressed as the domain authority. Expressed as a number between 0 and 100, Domain Authority indicates how likely it is that a website will rank highly in search engine results pages (SERPs). The higher the Domain Authority number, the higher the projected rank.
Through connections made by backlinks, websites can share their value. If a high-value website links back to a smaller website, that smaller website can receive a positive boost in its rank calculation. While one good backlink isn’t enough to change a website’s rank, building a strong profile of quality backlinks will help over time.
Backlinks have been an integral part of calculating search engine results rankings since the 1990s. Links are not the singular element considered in the ranking. However, backlinks remain an essential factor for two reasons.
First, backlinks provide human website visitors with valuable information. By including links to, and receiving links from, reputable websites, a site can connect with its ideal visitors and gain their trust. Imagine that a potential customer finds an e-commerce site through links on a popular, trustworthy domain. The customer is likely to have a decent level of built-in trust for the new shop they visit. However, if they encountered the site through a spammy website or disruptive banner ad, the trust value may be lower.
Second, backlinks provide valuable connections for SEO purposes. While it is possible to strictly improve website ranking by optimizing content, speed, and user experience, the process is slow. By building a catalog of backlinks to your website from reputable sources, it can become easier and faster to rise in SERPs.
Quality is more important than quantity when link building. A link from one trusted website with a high domain authority will provide more value than a dozen links from low-value websites. And, if the majority of a website’s backlinks come from spammy, disreputable sites, the links may do more harm than good.
In turn, websites with high Domain Authority want to link to valuable content that helps their visitors.
When evaluating the quality and benefit of a link back to your website, consider the following factors:
The linking site’s domain: Reputable publications, well-known industry niche sites, and domains ending with .edu or .gov provide great backlink value. These sites typically have a high Domain Authority.
Content relevancy: Receiving a link from a website that contains similar topics and content to yours is more valuable than links from a wildly unrelated domain.
Keyword placement: A strong backlink will contain a relevant keyword or phrase in the linked text.
Variety: The first backlink from a reputable site will provide a higher value than the second, third, or fourth links from the same domain. Rather than relying on multiple links from one generous website, it’s best to develop a diverse array of links from various high Domain Authority sites.
Type of Link: Websites can assign several tags to a link. The tags are not visible to visitors, but search engines can read them. The tags help the search engine understand the relevancy of the backlink.
By engaging the services of a reputable link building company, you can rest assured that your site is appropriately achieving rank gains. A trustworthy consultant will not rely on:
It is essential to be wary of companies that say they’ll generate “thousands” of links — or another suspiciously large number — with one click and a credit card transaction. Instead, work with an SEO link building agency that will get to know your business and its clientele, creating a custom link building plan with defined results.
At BlendIM, we use three reputable industry tools for evaluating website rank and value: Google Webmaster Tools, aHrefs and Moz. Our team of SEO link building experts carefully evaluates each potential link’s value. We can ensure we create new links with sites that have a Domain Authority of 30 or higher through this process.
Your Internet Marketer will Reach out to you to go over our Link Building Process and will Answer any Questions that you have. Our Link Building Process is a Lengthily Process and you can expect a Timeframe of Around 45 Days for a link to be Built. BlendIM ONLY uses Whitehat SEO Link Building Efforts and we Advise you to Scroll Down to the next Steps to Understand how our Link Building Process works.
During this Phase our Team of Crack SEO Experts will Reach out to Website Relevant to Your Industry to Build Potential Relationships with Website Editors. This is a Time Consuming Process that Involves Reaching out and Talking to Around 100 Website Editors.
Now that Our Team has Reached out to Many Relevant Sites, we can start to Wait for a Response from those sites that are Interested in Sharing some of that Great Content you have on your website and we have been Building during our Ongoing SEO Efforts.
Our of the 100 or so Pitches that we send out to Relevant Sites on the web, Only a Handful may Respond. Out of those Possible Website Responders which could be a Approximately 20, Our Link Building Department will Exchange Communication with Website Editors until we Find how many Websites are willing to Link to the Amazing Content Located on your website that they Feel will Help their Website Visitors.
After All of the Time Consuming Hard Work of Pitching to 100 Websites and Exchanging Communications, we may get one or two Websites that will Link to Your Site. The Link is Built. I think You as the Client can now Understand how and why this Process would Take Around 45 Days or so to Complete.
A trustworthy link building company like BlendIM will have demonstrated success in digital marketing, SEO, and unique content creation. Our team of senior-level specialists will help you get valuable, click-worthy content in place and linked by high Domain Authority sites. Ready to see the benefits? Join us for a consultation and learn we can help to grow your website authority quickly and legitimately.