PPC Search Engine Marketing (SEM)
PPC Defined
PPC marketing, also called “Pay Per Click” marketing, is a form of internet advertising that puts your ad in front of customers who are looking for businesses, products, and web content like yours. You, the business owner, only pay if a user clicks on your ad.
When someone does click, they go directly to a landing page. This landing page is your chance to show off what you have to offer. Maybe it’s a new must-have product, a local service, or a worthy cause seeking donations. Whatever you’re selling or promoting, PPC can help.
PPC ads take on several forms including:
- Search ads – appear at the top and bottom of Google search results pages when a user conducts a search
- Display ads – image and text ads that appear on Google’s partner websites
- Social ads – sponsored posts on social media platforms like Facebook and LinkedIn
PPC Pricing Plans
Amped PPC Package
$1,250 Initial Setup Cost-
Budget: $1,000 - $2,500 a month in ad spend to advertising networks
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Platforms: Google Ads or Bing Ads or Both - Your Internet Marketer will Advise based on available budget
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Keywords: Up to 500
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Google Display Campaign Ads
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Google Gmail Campaign Ads
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Google Text Re-targeting Campaign Ads
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Initial Campaign Development & Strategy
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Ad Text Copy Creation & Implementation
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Ad Text Copy Testing & Monitoring
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Expanded Dynamic Search Ad Setup
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Expanded Dynamic Search Ad Monitoring
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Strategic & Automated AI Bid Management
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Setup & Management of Rule Based Bids
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Ongoing Keyword Monitoring & Tweaking
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Google Analytics Setup & Integration
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Goal Conversion Setup Analysis
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Monthly Google Data Studio Reporting
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Dedicated Senior In House PPC Expert
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Online Project Management Software
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Phone Call Conversion Tracking
Evolve PPC Package
$1,500 Initial Setup Cost-
Budget: $2,501 - $10,000 a month in ad spend to advertising networks
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Platforms: Google Ads or Bing Ads or Both - Your Internet Marketer will Advise based on available budget
-
Keywords: Up to 2,500
-
Google Display Campaign Ads
-
Google Gmail Campaign Ads
-
Google Text Re-targeting Campaign Ads
-
Initial Campaign Development & Strategy
-
Ad Text Copy Creation & Implementation
-
Ad Text Copy Testing & Monitoring
-
Expanded Dynamic Search Ad Setup
-
Expanded Dynamic Search Ad Monitoring
-
Strategic & Automated AI Bid Management
-
Setup & Management of Rule Based Bids
-
Ongoing Keyword Monitoring & Tweaking
-
Google Analytics Setup & Integration
-
Goal Conversion Setup Analysis
-
Monthly Google Data Studio Reporting
-
Dedicated Senior In House PPC Expert
-
Online Project Management Software
-
Phone Call Conversion Tracking
Impact PPC Package
$2,500 Initial Setup Cost-
Budget: $10,001+ a month in ad spend to advertising networks
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Platforms: Google Ads or Bing Ads or Both - Your Internet Marketer will Advise based on available budget
-
Keywords: Up to 5,000
-
Google Display Campaign Ads
-
Google Gmail Campaign Ads
-
Google Text Re-targeting Campaign Ads
-
Initial Campaign Development & Strategy
-
Ad Text Copy Testing & Monitoring
-
Phone Call Conversion Tracking
-
Expanded Dynamic Search Ad Setup
-
Expanded Dynamic Search Ad Monitoring
-
Strategic& Automated AI Bid Management
-
Setup & Management of Rule Based Bids
-
Ongoing Keyword Monitoring & Tweaking
-
Google Analytics Setup & Integration
-
Goal Conversion Setup Analysis
-
Monthly Google Data Studio Reporting
-
Dedicated Senior In House PPC Expert
-
Online Project Management Software
-
Phone Call Conversion Tracking
Why Should Your Company Use
Pay Per Click Marketing?
Gaining organic traffic from SEO and email marketing takes a lot of time. Other forms of marketing cost a lot of money. This is time and money you don’t have if you’re looking to boost your business now. PPC works quickly, and some say it’s the most cost-effective way to drive traffic to your website.
A properly managed PPC campaign can increase sales, generate new leads, and improve brand awareness. In fact, 79 percent of brands report that PPC “is a huge driver for their business.”
BlendIM’s PPC Process
Step 1
PPC Kickoff
You will Receive a Call from One of Our Internet Marketers to Review Our PPC Setup Process. During this Call Your Internet Marketer will be able to Answer Any Questions.
Step 2
Account Setup
Depending on Your Goal, BlendIM will Either Create a Brand New Account or Perform an Account Audit and Overhaul Whichever we Feel will be the Most Impactful for Your Business. No Matter Which Service(s) is Performed Your Internet Marketer will Take all Necessary Steps to Ensure You are Getting the Best Return on Your Investment.
Step 3
Search Engine Marketing (SEM)
If You Choose to Run PPC Campaigns on Each of the Major Search Engines (Google and Bing), BlendIM will Adjust the Budget to Reflect the Current Market Share. We Suggest a Starting Point of 80% Towards Google and 20% Towards Bing and we will Continue to Adjust Based off of Performance.
Step 4
Industry Analysis & Keyword Research
Like SEO, PPC Requires Research to be Conducted on your Business, Industry, and Competitors. This Extensive Research Serves as a Basis for Keyword Suggestions. A list of Keywords will be Compiled Based Upon the Keywords Customers are Using to Find Your Site. Unlike the SEO Keyword Research, we can Create a PPC Keyword List with More Competitive Keywords and some ‘Short-Tail’ Keywords Since we are Bidding for Our Placement in the Paid Search Results.
Step 5
Campaign Implementation
Each Group of Keywords that BlendIM Recommends will Appeal Directly to the Searchers Looking for those Services or Products. Each Ad Group will be Directed to a Specific Page on Your Site that Best Pertain’s to the Ad Group’s Keywords.
BlendIM will also Setup Specific Campaign Targeting to Hone in on Relevant Locations and Audiences with Targeted Ad Schedules to Show Your Ads at the Best Time to the Most Relevant Audiences Throughout the Day.
We will also Recommend and Setup Ad Extensions that Work Best for Your Website and Business. Available Extensions Include Phone, Location, Callouts, Sitelinks and more.
Step 6
Monitoring & Reporting
After Implementing Your PPC Campaign, Our Team will Closely Monitor it to Ensure we are Staying within Budget and that Your Account is Optimized for Success. Your Internet Marketer will Also Strategically Optimize the Campaign on an Ongoing Basis in Order to Drive the Best Return on Investment for your Business.
Monthly Reports will be Generated to Keep You Updated on the Strategies and Tactics that BlendIM is Employing in Order to Optimize Your PPC Campaign Efficiently and Effectively.
*Step 7
Landing Page Design Process
*If Applicable
BlendIM Landing Pages are Designed Exclusively to Convert PPC Traffic which can Increase Your Conversion Rate by Over 360%. If Within Scope of Your Project, BlendIM will Design and Test a Landing Page Specific to Your Business’s PPC Objectives, in Addition to Making Conversion-Friendly Changes to Your Site.
*Step 8
Research & Setup
*Landing Page Design Process
Research Phase
- Customer Kick Off Call
PPC Phase
- Existing PPC Campaign Analysis/Audit (if applicable)
- Keyword Research and Recommendations
- Ad Group Creation
- Text Ad Creation
*Step 9
PPC Landing Page Design
*Landing Page Design Process
Design Phase
- Design and Build of Segmentation Page
- Design and Build of Individual Page Variations
- Design and Build of Unique Thank You Pages
*Step 10
Technical PPC Implementation
*Landing Page Design Process
Technical Phase
- Set up Dedicated Analytics Profile
- Add Analytics Tracking Code to All Pages
- Add Goal URLs to Analytics Profile
- Add PPC Campaign Conversion Code to All Conversion Pages
- Call tracking Configuration for Each Segment (if purchased)
- Configure Testing Software to Rotate Page Variants
- Add Testing Software Codes to Relevant Pages
*Step 11
PPC Landing Page Testing
*Landing Page Design Process
Testing Phase
- Test Form Functionality
- Test Conversion Tracking Functionality (if purchased)
- Test Call Tracking Functionality
*Step 12
PPC Landing Page Launch
*Landing Page Design Process
Launch Phase
- Launch Phase
- Report, Refine, Rework
A PPC campaign makes sense for a business because:
You only pay when they click
With print media, you pay to use a physical ad space—a newspaper spot, magazine page, billboard, etc., but there’s no guarantee the people who see the ad want to and will visit your site or give you a call. With PPC, you are targeting users who are already searching for what you have to offer. You only pay when they click on the ad, which is a guaranteed interaction with your business.
It works faster than SEO
Pay Per Click works in tandem with your SEO strategy, and it starts working immediately. You’ll see results from a well-managed PPC campaign within a few days. Building site authority and seeing results from SEO can take months.
It’s easy to track results
Whether you want to implement A/B testing or utilize Google Ads, testing the effectiveness of a PPC campaign is simple. You get real data on the traffic coming to your website via your PPC campaign, making it easier than ever to reassess and make changes. You can see how your ad dollars are or aren’t working.
It targets a specific demographic
Google Ads permits hyper-targeting. Target your PPC campaign to a specific demographic—even to individuals who previously visited your site. The ability to create hyper-targeted ads ensures the people viewing your ad are the people you want to see your ad. When done successfully, targeting helps to improve an ad’s conversion rate, meaning more engagement with your business.
It keeps you competitive
Your competition uses PPC ads to drum up their own business. So you should too if you want to stay competitive. Take a look at the current PPC landscape:
- When someone is looking to purchase a product, 65 percent of the clicks go to paid ad spots
- 75 percent of users who click on ads report that search ads make finding information easier
- PPC delivers twice as many visitors as SEO
- PPC conversion rates are 50 percent higher than organic search conversion rates
75 percent of users who click on ads report that search ads make finding information easier
PPC conversion rates are 50 percent higher than organic search conversion rates
Google conservatively estimates that companies earn $8 per every $1 spent on Google Ads.
Benefits of Working with a Certified PPC Company
PPC drives business, but only when it’s done right.
A lot more goes into creating PPC ads than just choosing a landing page and the ad text. There are decisions to be made about keywords, bidding, ad format, targeting, scheduling, and delivery method. Each decision affects how much you pay per click, your campaign’s conversion rate, where your ad ranks, and if it even shows up at all.
A certified PPC advertising company makes achieving your PPC marketing goals a hassle-free reality. Here at BlendIM, we are experts in pay per click. We understand that your business, your time, and your money are valuable. As a certified pay per click management company ourselves, we know everything it takes to create a relevant ad that converts and stays within your budget.
Choose a certified agency like us if you are looking for:
- An ad with a higher Quality Score, which lowers costs and boosts Ad Rank
- Routine audits to ensure your PPC campaign is working
- Ongoing support rather than a “leave it be” mentality
- Expert insight into Google analytics
- A pay per click advertising company with a proven history of success with PPC marketing
Work with a Google-Certified PPC Marketing Company Today
Running a PPC campaign takes time and expertise. Set your business apart from the competition by aligning with BlendIM, a Google-certified PPC management company. Being Google Certified means that we have the know-how to run successful pay per click campaigns on Google, the internet’s most used search engine. Creating high-quality ads, researching keywords, deciding on bidding—we do it all.
With a Google-certified pay per click company on your side, you can create:
- Product ads on Google Shopping that drive sales and improve brand awareness
- Search ads that drum up in-person business or visits to your website
- Remarketing campaigns that win back the attention of previous site visitors
- Ads that continuously snag the top spot in search results for your desired keywords
Work with BlendIM, and you’ll see how we not only drive users to your website but also how we turn those users into customers. Reach out today to find out why we are the best Google-certified pay per click marketing company for your business.
