Local Search Engine Optimization
How Local SEO Can Improve Your Business
SEO isn’t just for e-commerce retailers. Targeted, local search engine optimization is essential for brick-and-mortar businesses to compete effectively in today’s market. If you are feeling like business performance is down or customers are being lost to local competitors, implementing a local SEO strategy can help.
A reputable local SEO marketing company can help to grow your business’ online presence and direct potential customers’ attention to the right place.
Local SEO Pricing
How many locations do you want to optimize?
What's Included?
FEATURES INCLUDED FOR EVERY LOCATION | |
AWARD-WINNING EXPERIENCED AGENCY | |
Google MyBusiness and Bing Places Creation/Setup/Verification/Optimization |  |
LOCAL DIRECTORY LISTING ANALYSIS | |
Analyze, Claim (if needed), Remove any Duplicate Listings, Update Current Listings Some of the Power Listings: | |
LOCAL SEO SETUP LAUNCH REPORT | |
ONGOING LOCAL LISTING CITATION BUILDING | |
What is Local Search Optimization?
Local SEO service increases brand awareness and in-person retail purchases by targeting consumers searching for businesses and products in their location proximity based on their search query. In a 2019 survey by Google and Ipsos, 74% of retail shoppers reported looking up store information before leaving their homes, including retail hours, directions, locations, wait times, and inventory levels. By making this information readily available across search engines and local directories, businesses can use local SEO services to benefit their retail bottom line.
Research online before going to a store
Confirm inventory before going to a store
like to shop in store when deciding on a brand/retailer
What are the Foundations of Local Search Marketing?
Local SEO marketing provides potential customers within a given geographic area the information they need to reach a physical business and decide on making a purchase.
For local search optimization services to work most effectively, it is essential to place the same business information across the Internet. This process ensures consistency whether a potential customer is turning to Google, directories, or the local newspaper. All customer leads will point back to the same place.
By working with a reputable local SEO marketing company, you can ensure data consistency across every place your business appears online.
Local Search Engine Optimization
Services that will Help You Rank!
NAP Consistency
Google MyBusiness Optimization
Local Citation Building
Link Building
A local search engine optimization marketing company will find opportunities for business websites to be linked back to from trusted local resources online. These resources may include:
- Newspapers
- Local TV news stations
- Local tourism or events magazines
- Regional business associations
- Select local business partners
- Educational institutions
Keyword Targeting
Local SEO keywords target both business focus and location. Development of these keywords may include analysis of:
- Existing search engine data in a given region
- Local competitors’ keywords
- Variations on similar search strings, such as adding or removing pluralization
- Ability to target searches from nearby large cities, if optimizing a business in a small town
By using keywords that join a service or product with a location, a local SEO service can increase the likelihood that search engines display your correct business information for a variety of searches.
Review Management
Presenting the correct information to searchers is the first step toward improving conversions for in-person businesses. Obtaining social and community feedback in online reviews is another essential step that influences customer decision making. Your business can collect reviews through a variety of sources such as Google Maps, Yelp, or social media platforms.
Most businesses find that customer reviews are a positive and helpful tool. However, if the occasional negative review occurs, it provides an opportunity for the company to publicly display its commitment to customer service with a well-crafted, caring response.
Responsive Website Design and Functionality
Many local SEO searches happen on mobile devices, so businesses need to make sure they have a responsive website. A responsive website design means the website performs just as well on smartphones as it does on larger computer screens and will shrink and fit depending on the size of a user’s screen.
Business directions and contact information should be placed prominently on a website or be easy to find through menu navigation. Additionally, the inclusion of “click to call” or “click to email” buttons may be useful. These buttons open up a searcher’s phone dialer or email client. As such, it becomes even easier for potential customers to make contact.
If your business sells physical goods, it is often a good idea to display updated inventory levels online. In a 2019 survey conducted by Google, 46% of respondents indicated they prefer to check a store’s inventory online before heading out to shop. A local search engine optimization services company can help you decide which features are most important to incorporate on your website.
46% of respondents indicated they prefer to check a store's inventory online before heading out to shop
Benefits of Local SEO
While e-commerce may be growing, in-person shopping is far from dead. 70% of shoppers surveyed by Google noted that in-store shopping was an essential part of their decision-making process when choosing a brand or retailer. Additionally, many service businesses will always continue to operate on an in-person basis.
Local search engine optimization benefits many brick-and-mortar businesses by improving the ease by which potential customers can make a connection. Through local SEO, companies can provide upfront inventory information, directions, and service details that encourage searchers to become customers.
70% of shoppers surveyed by Google noted that in-store shopping was an essential part of their decision-making process when choosing a brand or retailer
BlendIM's Local SEO Process
Step 1
Local SEO Kickoff
You will Receive a Call from One of Our Internet Marketers to Review Our Loal SEO Setup Process. During this Call Your Internet Marketer will be able to Answer Any Questions.
Step 2
GOOGLE TAG MANAGER TRACKING SETUP
You can Consider Google Tag Manager the “Middle-Man” of Your Digitial Analytics Monitoring Code on any Website. Nowadays, it is Recommended to use GTM because You do not Need to do Constant Changes in the Website’s Code, Making Your Deployment Process Faster. Our Team is able to Implement the Addition of Google Analytics Which will Serve as the Basis for all Data Analysis that our Team will Perform on Your Website along with any Digital Online Recommendations. The Configuration of Goal Tracking Allows BlendIM to Track Traffic Data and Leads that Come Through Your Website. These Efforts Help Our Team to Improve Online Marketing Efforts to Further Increase Conversions to Measure ROI.
- If You do not have a Google Analytics Account Setup Already, Your Internet Marketer will Create One for You and Configure any Tracking Installation Code within Google Tag Manager.
- If You Currently have a Google Analytics Account Setup Already but do not have a Google Tag Manager Account Setup, Your Internet Marketer will Create a GTM Account and Transfer all Necessary Coding Scripts Over to the New Google Tag Manager Account.
- If You have a Google Tag Manager Account Already Setup with the Addition of Google Analytics Already Implemented in GTM, Your Internet Marketer will Check and Ensure Appropriate Goals and Goal Funnels are Properly Configured for Optimal Data Analysis.
Step 3
GOOGLE MYBUSINESS CREATION & OPTIMIZATION
Google MyBusiness (GMB) which is Formerly Known as Google Local and Google Places, is an online Google Business Listing that allows Your Company Information to be Output by Google in a Variety of ways. Differences Between Google MyBusiness Profiles and Other Online Directories is Your GMB Listing can be Immaculately Detailed as You Want with Information Instantly Updated into a Number of Online Google areas to Increase Visibility such as:
- Google Knowledge Graphs
- Google Local Pack
- Google Maps
Step 4
BING PLACES LISTING CREATION & OPTIMIZATION
Arguably, the Second Most Authoritative Business Listing any Company should have Setup and Verified is their Bing Places Listing. Being that Bing is the Bing is the Third Largest Search Engine in the United States, it is Important to have a Presence and Visibility with Bing. Once Verified, Your Business Listing will Appear in Bing Search Results, Bing Maps for Desktop, Voice and Mobile Devices.
Step 5
LOCAL DIRECTORY LISTING ANALYSIS
Making Sure All of Your Business Information Matches Across the Web is Important. That is why as Part of our Local SEO Setup, our Team Ensures all of your Listings are Properly Claimed and Optimized. One of Our Internet Marketers will be Assigned to Your Account and he or she will Manually go Through each Listing on the Web for Your Business, Analyze it, Claim it (if needed), Remove any Duplicate Listings and Update Your Listing by Making Sure it is Properly Optimized with all Necessary Information. Some of the “Power” Listings we Ensure are Up to Date are:
- Apple Maps
- Yelp
- TomTom
- YellowPages
- MapQuest and Many More
Having Multiple Duplicate Listings with Data on the Same Websites can be Confusing to Search Engines, Effect Your Local Rankings in a Negative way, and Minimize Your Online Authority that Consumers may have for Your Business.
Step 6
ONGOING LOCAL LISTING CITATION BUILDING
Step 7
LOCAL SEO SETUP LAUNCH REPORT
Once we have Completed all of the Necessary Steps to get Your Local Business Listings Updated, Optimized and Published, we will Provide you with a Local SEO Launch Report which will Outline Everything that has been Done on the Campaign During the Setup Process. Your Internet Marketer will Provide you will Ongoing Monthly Reports which Outline which Citations were Built for that Particular Quarter and their Status of Publication.
Examples of Local Businesses BlendIM Work with
Work With a Top Local SEO Company Today
Choosing a local search engine optimization company shouldn’t be stressful. BlendIM has been nationally recognized as a premier choice for local SEO service, thanks to its friendly service and personalized expert results. Contact us today to learn how our local search engine optimization services can benefit businesses in any industry and improve your sales.
