Search Engine Optimization (SEO)
Understanding the Importance of
Search Engine Optimization
The internet is a vast place – staying at the top of the pack is essential to capturing readers, customers, and clients through a business website. Without search engine optimization (SEO), even the most beautiful sites can fall behind and languish online without effectively reaching and converting the intended audience.
Implementing an expert search engine optimization strategy is vital for staying ahead of competitors.
Unparalleled SEO Pricing
BlendIM believes in upfront costs for services rendered. While we offer a window into our main pricing package tiers below, a custom strategy will always be based on numerous factors dependent on what we need to do in order to meet, exceed and/or surpass a competitor in the same space.
Amped SEO Package
$1,000 INITIAL SETUP INVESTMENT-
Up to 100 Keywords Optimized
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Google Tag Manager Setup/Review
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Google Analytics Setup/Review
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Technical SEO Audit
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Website SEO Analysis Report
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Keyword Research Analysis
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Pre-Optimization Report
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Meta Tag Generation for all Website Pages
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Website Content Analysis
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Technical SEO Implementation: Examples:
- URL Canonicalization Analysis
- Domain Unification Analysis
- Robots.txt Optimization
- HTML Sitemap Creation/Implementation
- XML Sitemap Creation/Implementation
- Image ALT Tag Optimization
- 404 Error Broken Link Correction
- 301 Redirects as Needed
- Schema Markup and Implementation
- GSC Backlink Analysis
- GSC Link Disavow (If Applicable) -
Dedicated Senior In House SEO Expert
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Online Project Management Software
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Monthly Google Data Studio Reporting
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Phone Call Conversion Tracking
Evolve SEO Package
$1,250 INITIAL SETUP INVESTMENT-
Up to 150 keyphrases optimized
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Initial Copy: 1 Page (500 Words Each)
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Google Tag Manager Setup/Review
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Google Analytics Setup/Review
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Technical SEO Audit
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Website SEO Analysis Report
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Keyword Research Analysis
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Pre-Optimization Report
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Meta Tag Generation for all Website Pages
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Website Content Analysis
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Ongoing Copy: 1 Page (500 words each)
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Technical SEO Implementation: Examples:
- URL Canonicalization Analysis
- Domain Unification Analysis
- Robots.txt Optimization
- HTML Sitemap Creation/Implementation
- XML Sitemap Creation/Implementation
- Image ALT Tag Optimization
- 404 Error Broken Link Correction
- 301 Redirects as Needed
- Schema Markup and Implementation
- GSC Backlink Analysis
- GSC Link Disavow (If Applicable) -
Dedicated Senior In House SEO Expert
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Online Project Management Software
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Monthly Google Data Studio Reporting
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Phone Call Conversion Tracking
Impact SEO Package
$2000 INITIAL SETUP INVESTMENT-
Up to 300 keyphrases optimized
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Initial Copy: 2 Pages (500 Words Each)
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Google Tag Manager Setup/Review
-
Google Analytics Setup/Review
-
Technical SEO Audit
-
Website SEO Analysis Report
-
Keyword Research Analysis
-
Pre-Optimization Report
-
Meta Tag Generation for all Website Pages
-
Website Content Analysis
-
Ongoing Copy: 2 Pages (500 words each)
-
Technical SEO Implementation: Examples:
- URL Canonicalization Analysis
- Domain Unification Analysis
- Robots.txt Optimization
- HTML Sitemap Creation/Implementation
- XML Sitemap Creation/Implementation
- Image ALT Tag Optimization
- 404 Error Broken Link Correction
- 301 Redirects as Needed
- Schema Markup and Implementation
- GSC Backlink Analysis
- GSC Link Disavow (If Applicable) -
Dedicated Senior In House SEO Expert
-
Online Project Management Software
-
Monthly Google Data Studio Reporting
-
Phone Call Conversion Tracking
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1 Monthly Highly Authoritative Links
- Any 1 Link with a Domain Authority (DA) Between a 30-50. BlendIM does not Build any Links with a DA Lower than a 30/100.
What is Search Engine Optimization?
There are between 100-200 million active websites online right now, with over 83,000 Google searches are performed every second. The days when a business could put a webpage online and hope for the best are long gone. Today, websites need to rise through the ranks. The most effective approach is via search engine optimization or SEO for short.
Search engine optimization brings organic traffic to a website. “Organic traffic” refers to website visits generated through natural placement in the search engine result pages (SERPs). Individual businesses may also benefit from a simultaneous pay-per-click search engine marketing (SEM) campaign that optimizes for paid ads which show up on the top and bottom of the organic search results. An SEO marketing company can help you decide which approach is best for your business right now.
By moving higher in the search results – ultimately, to the top of the first page – a business website has a higher likelihood of connecting with their ideal audience. This organic traffic that is generated to the site is then used to achieve many marketing and sales goals, such as generating leads, collecting contact information, selling products, and driving in-person visits to local establishments.
100-200 million active websites online right now, with over 83,000 Google searches are performed every second.
A successful search engine optimization strategy typically involves several elements, some of which include:
- Local SEO – optimizing a website to appear in searches made by potential customers in a given geographical area.
- Keyword optimization – this involves optimizing existing website content or creating new website content to target particular search strings. For example, a local shoe store will never reach the first page of results for “shoes” or “sneakers.” The top results for these vague searches link to huge international brands. Instead, optimizing for a more specific search query can result in high rankings for the right audience.
- Content creation – one of the best ways to capture traffic for a business’ best keywords is through the creation of fresh website content. This content utilizes keywords in ways that help search engines recognize a page as the perfect result for a given query.
- Website design – Google’s ranking decisions include consideration of how quickly a website loads, how simple it is for a user to navigate (especially on mobile devices) among other elements. Additionally, a slowly loading website can cause potential visitors to become frustrated and give up before they even view the page.
Over 90% of information searches happen on Google
Because over 90% of information searches happen on Google, the search giant’s algorithms heavily influence a search engine optimization strategy both on page and off. However, placing a focus on SEO can improve rankings on all search engine result pages.
Why Does My Site Need SEO?
The majority of search engine users never click the second page of results. If a website isn’t showing in the first few options, it’s unlikely to be discovered. These sites miss the chance to win over potential customers.
It is also essential to keep business information up to date across all platforms, including websites, social media, Google My Business, Yelp, and more which is normally referred to as NAP (name, address, phone number). This approach is of particular importance to any businesses that are using a web presence to drive calls and visits to physical locations. If a potential client cannot find the correct contact information for a business, their patronage may be lost. Your chosen search engine optimization company can help you optimize for these local SEO results as well as overall rankings.
Anyone interested in starting a new website will benefit over time from the inclusion of a healthy SEO strategy from day one. However, if a website has been online for some time, it’s never too late to begin search engine optimization. If you’ve never implemented an optimization strategy, or are feeling like previous efforts did not return the desired results, a new approach to SEO can rejuvenate existing websites.
The majority of search engine users never click the second page of results.
How Can SEO Improve My Online Presence?
A good search engine optimization strategy brings websites in front of relevant visitors and potential business customers. Without an SEO strategy, there is little chance that a website will succeed in reaching its ideal audience through organic search.
For SEO to be effective, it must become part of a regular marketing strategy. New websites are added to the internet every day, and Google’s ranking methodology can suddenly change. Up-to-date search engine optimization services are an integral part of remaining competitive online. Maintaining an active and easily accessible website is also necessary for establishing value and trust with a business audience.
An expert SEO marketing company can advise on the best search engine optimization tactics for any website. This expert input helps to ensure that businesses reach the right audience and are not throwing money at things that won’t work.
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How to Choose an SEO Company?
When selecting an SEO services company, it’s important to remember that SEO is not a one-size-fits-all approach. A reputable search engine optimization company should offer:
- Custom solutions for individual businesses – not cookie-cutter packages for every client.
- Multiple services that create a well-rounded SEO package.
- Ongoing partnerships to continually update, refine, and enhance the original SEO strategy as business needs and internet landscapes change.
- “White hat” strategies that meet current standard best practices as established by Google and other leading search engines.
It is advisable to be wary of SEO services that purport to offer an “overnight fix” or refuse to disclose any details about their approach. These companies may be engaging in unadvisable SEO practices that can ultimately create penalties and harm search rankings.
BlendIM’s SEO Process
Step 1
SEO KICKOFF
You will Receive a call from One of Our Internet Marketers to Review Our SEO Setup Process.
During this Call Your Internet Marketer will be able to Answer Any Questions you may have.
Step 2
GOOGLE TAG MANAGER TRACKING SETUP
You can Consider Google Tag Manager the “Middle-Man” of Your Digitial Analytics Monitoring Code on any Website. Nowadays, it is Recommended to use GTM because You do not Need to do Constant Changes in the Website’s Code, Making Your Deployment Process Faster. Our Team is able to Implement the Addition of Google Analytics Which will Serve as the Basis for all Data Analysis that our Team will Perform on Your Website along with any Digital Online Recommendations. The Configuration of Goal Tracking Allows BlendIM to Track Traffic Data and Leads that Come Through Your Website. These Efforts Help Our Team to Improve Online Marketing Efforts to Further Increase Conversions to Measure ROI.
- If You do not have a Google Analytics Account Setup Already, Your Internet Marketer will Create One for You and Configure any Tracking Installation Code within Google Tag Manager.
- If You Currently have a Google Analytics Account Setup Already but do not have a Google Tag Manager Account Setup, Your Internet Marketer will Create a GTM Account and Transfer all Necessary Coding Scripts Over to the New Google Tag Manager Account.
- If You have a Google Tag Manager Account Already Setup with the Addition of Google Analytics Already Implemented in GTM, Your Internet Marketer will Check and Ensure Appropriate Goals and Goal Funnels are Properly Configured for Optimal Data Analysis.
Step 3
WEBSITE ANALYSIS REPORT
The Website Analysis Portion of the SEO Setup is a Report that Your Internet Marketer will Generate using Google Slides. This Report is Done Before any Optimization Efforts are Started on Your Website. Your Internet Marketer will Review Your Website at Both an On-Page and Off-Page Level to Determine the Best Strategy and Compile a List of Items that Need to be Completed During the SEO Setup Phase. Once the Report is Created and Sent Over to You, the Internet Marketer will Begin to Implement any Recommended Changes on Your Website.
Step 4
KEYWORD SUGGESTIONS FROM YOU
Since You Know Your Business Best, During the Keyword Selection Phase, Your Internet Marketer will Reach Out to You to get a Preliminary List of Keywords that Potential Customers Would use to Find Your Business Online. This will Give us a Good Starting Point Once we Start Our Due Diligence for the Keyword Research and Selection Process.
Step 5
KEYWORD RESEARCH AND SELECTION
Your Internet Marketer will Create an Initial Keyword List using an organized Google Sheet by Mapping Out Each Page of Your Website. We will Add Primary Keywords Based on our Research Finding from the Industry Standard Tools BlendIM Uses. Your Internet Marketer will Discover Keywords that Best Describe
Your Business and the Specific Page being Optimized. Your Internet Marketer will Analyze the Search Volume and Competition and Recommend a List of the Best Keywords to Target for Your Website Which Include Long Tail Keywords.
Long Tail Keywords are Phrases that are More Specific to a particular product or service. These types of Keywords may have a Lower Search Volume but Usually have a Much Higher Conversion Rate.
These Search Terms Usually Consist of 4 Words or More and are Laser Focused on an Exact Search to What the Potential Customer is Looking for since they are more Specific. The Keywords we Recommend in our Keyword Mapping Report are Based on Data from our Research that will bring Your Website the Most Qualified Visitors While Increasing Your Overall Positioning in the Search Engine Results. Once we have an Approved List of Keywords Based on our Keyword Mapping Report we will then Turn our Focus Over to On-Page Optimization of Your Website!
Step 6
PRE-OPTIMIZATION REPORT FINDINGS
Once we have all of the Approved Keywords from our Keywords Mapping Report, Your Internet Marketer will run a Keyword Ranking Report to Display where Your Website Currently Ranks for those Specific Terms Organically Prior to On-Page Optimization Efforts. This Keyword Ranking Report will Serve as a Benchmark for our SEO Campaign that we will Refer to Regularly after the Initial Optimization has been Completed and we Move in to the Ongoing Phase of the SEO Campaign.
Step 7
SEO CONTENT STRATEGY
If You have ever Heard Anything about Search Engine Optimization, You Probably Heard the Phrase, “Content is King”. This Continues to Hold True and as Stood the Test of Time since the Beginning of SEO. On the Google Sheet that we Setup, we will have a Separate Tab which will Outline our Strategy for Integrating Quality Content on Your Website while Making Sure we are Implementing Important Keyword Terms that are Important for Your Business. This Google Sheet will Serve as the Core Foundation of our Strategy throughout the Life of Your Search Engine Optimization Campaign. Similar to the Keyword Mapping Report, Your Internet Marketer will Outline Relevant Topics, Attribute Keywords, Sub Headings and Content References to Help Increase the Online Visibility of Your Website.
Since Search Engines such as Google Ranks a Website on a Page Level, Additional Pages of Content are Needed to Support the Overall Recommended Stategy put forth by Your Internet Marketer based on the Keywords we are Initially Targeting.
Step 8
TITLE TAG AND META DESCRIPTION GENERATION
Once we have Completed our Keyword Mapping Report and Our Content Strategy has been Completed we will then Generate Page Title Tags and Meta Descriptions based on the Approved Keywords.
The Title Tag is an HTML Element that Specifies the Title of a Web Page. Title Tags are Displayed on Search Result Pages (SERPs) as the Clickable Headline for a Given Result Based on a User’s Search Query and are Important for Usability, Particularly SEO.
A Meta Description is a Short Snippets of Text which Describes the Web Page Content or in Other Words, What the Page is About. The Meta Description Appears under the Page Title Tag and URL in the Search Result Pages (SERPs).
Step 9
WEBSITE CONTENT ANALYSIS
One of the Most Important Responsibilties Your Website will have is to Ensure that the Content on it is Unique and Does not Mirror any Other Content Found on the Internet. Furthermore, Search Engines such as Google, Value Unique, Authoritative Copy. Meaning, Content that is well Prepared, in Depth and Useful for the end User will More than Likely Rank Well Versus Content that is Taken from Another Site on the Web. The Ideal Length to Achieve for a Web Page to Rank well is at Least 500 Words or More. The More the Better. This Type of Natural Content will Provide the Greatest Results in Performance for Your Website within the Search Engine Result Pages (SERPs).
BlendIM will Make the Determination of which Pages on Your Website need to be “Beefed” up with More Copy. Don’t Worry, we have a Full Service in House Copy Team to Help You get Your Content Up to Par to Help Give it that Much Needed Boost. Our Team is Well Versed on Writing Quality Content that Search Engines Love which has a Positive Effect on Your Website’s Overall Authority and Rankings!
Step 10
NEW PAGES COPYWRITING AND CREATION
Whether you have Existing Content on Your Website or Not, BlendIM will Analyze Your Current Website Status and Make Strategic Recommendations as Needed. There may be Instances where You have a Good Amount of Content on a Specific Page, However, More Content May be Needed in Order to get that Extra Boost to Surpass a Competitor. Many Times Additional Pages and or Content Addition to Existing Pages are Necessary to the Overall Marketing Optimization Strategy.
Step 11
COMPETITIVE ANALYSIS
Step 12
ON-PAGE OPTIMIZATION
One of the Main Goals of Our On-Page Optimization Setup Process is to Ensure that All of the Pages on Your Website can Easily be Crawled, Indexed and are Search Engine Friendly. Throughout the SEO Setup Process, Your Internet Marketer will be Implementing a Number of Technical SEO Tactics. Since all Sites are not Created the Equal, Your Unique Website will be Optimized to its Particular Needs.
This will Include, but is in No Way Limited to, the Following Examples:
- Search Engines such as Google will have the Ability to Index the Pages of Your Website if we Provide to them a List or a “Sitemap” of all of the Pages Associated with Your site. This will Allow them to Come to Your Site, Crawl all of the Pages and Index them Accordingly. Your Internet Marketer will Create an XML Sitemap which will then be Submitted to the Search Engines such as Google and Bing for Ease of URL Discovery.
- When a Non-Existent Page is Requested or a User Comes Across a Broken Link on Your Site, a Blank Page Appears or Sometimes a User is Provided with a “404 Server Error/Page Not Found” Which has no Reflection of Your Current Website Design or Structure. Our Team will Create a Custom 404 Error Page to Ensure if this Does Ever Happen, a User will have the Ability to get to Another Page of Your Website without having to Leave.
- HTTP Status Error Codes can Affect Your Website’s Ability to Rank Properly. BlendIM will Crawl and Monitor Your Website on a Consistent Basis to Discover and Rectify any Internal Crawl Errors or Broken Links that our Team May Come Across.
Step 13
GOOGLE MYBUSINESS CREATION AND OPTIMIZATION
Google MyBusiness is a Free and Easy to Use Tool to Manage Your Online Presence Across Google which Includes Google Search and Google Maps. Your GMB Listing will Allow You to Interact with Customers and Understand and Expand Your Online Business.
Step 14
SEO SETUP LAUNCH REPORT
Once BlendIM has Completed all of the Initial Deliverables in the SEO Setup, Your Internet Marketer will Provide You with a Google Slides SEO Launch Report which will Outline all of the Steps we have Taken to Properly Optimize Your Website. The Report will also Include any Keyword Ranking Improvements and Traffic Performance Increases.
Step 15
LONG FORM CONTENT CREATION
Long Form Articles are High Word Count Informational Pages that are Optimized for Longer Search Queries (4 words or more). Long Forms Offer Value to the Reader in the Form of How-To’s, Resource Pages, Guides, etc. Long Form Articles Position You as a Thought Leader in Your Industry.
Long Form Objectives:
- Attracts Natural Links From Publishers
- Ranks High in SERPs for Targeted Long-Tail Keywords
- Establishes Your Business as a Thought Leader in the Industry (Which Makes us Stand Out Among Competitors)
- Helps Our Team Build Relevant Links
- Builds Up Overall Site Domain Authority and Ranking Positions
Step 16
ONGOING OPTIMIZATION
As we Move into the Ongoing Phase of Your Project, there will be Lots to do in order to Either Catch Up or Stay Ahead of Your Competition Depending on Your Specific Situation. BlendIM will Work Continuously to Improve the Presence and Performance of Your Website which Includes but not Limited to Website Traffic and Online Leads from Your Website Through Content Creation, Link Building Efforts, On-Page Optimization Modifications and Much, Much More.
Work With a Top SEO Company Today
BlendIM is a nationally recognized SEO marketing company known for its dedicated, personable service and high-quality results. We realize that every business has unique SEO needs. Our team of expert SEO and digital marketing professionals will craft unique and effective search engine optimization plans to achieve your goals. Contact us today to learn how our SEO services can improve your business’ online presence and sales.
