When people search for a new doctor, they are often looking for a specific type of practitioner in their local area. These potential patients may also be looking up medical questions, searching for answers before committing to treatment.
As a medical provider, your website can provide reliable information to answer these questions, build trust, and bring in potential patients with the use of medical SEO and PPC.
BlendIM is a trusted healthcare marketing agency providing expert search engine marketing and advertising solutions to general and specialty practitioners. Our team of skilled medical SEO experts uses data specific to your practice focus, business goals and geographical region.
Medical SEO and PPC services are suitable for doctors, dentists, health practitioners and medical support providers in all industries. Contact our team to learn more about how BlendIM’s digital medical marketing services can boost your business’ profile and connect you with the right patients or partners.
Search engine optimization, or SEO, is the practice of improving a website’s rank in search engine results pages (SERPs). Websites that rank high in search engine results are more likely to receive clicks and calls that lead to new business.
Medical SEO is an optimization strategy specifically designed for use by the medical community. Adaptable to multiple areas of practice, medical SEO builds trust and awareness within the local community. It can be used to reach potential patients and referring physicians alike. Medical SEO can also connect businesses that support healthcare — such as medical billing firms and researchers — with practices in need of their services.
As a trusted medical marketing agency, BlendIM takes a comprehensive approach to SEO for doctors and practitioners. Our experts will develop a complete strategy that can include:
The creation of online profiles, like Google My Business, can further enhance provider/patient and business connections. In a 2019 survey, Google found that 60% of smartphone users took advantage of a “click to call” feature when available in search results.
Medical Pay Per Click advertising, or PPC, is a digital marketing approach that uses highly targeted ads appearing on SERPs. These ads are shown in line with organic search results and can be a great way to quickly appear at the top of results. As indicated by the name, businesses are only charged the cost of running the ad when someone clicks on it. This factor makes PPC advertising a practical, high-ROI choice for many companies.
Medical PPC is a unique advertising approach that uses digital ads to target specific audience groups based on factors that are important to your practice. These factors may include specific search queries as well as location. Through the use of medical PPC, BlendIM can connect your practice with potential clients and referrers within your area of operation.
PPC is also a practical choice for medical researchers, billing specialists, and other healthcare support businesses. Our team of expert medical marketing professionals will develop a complete strategy to connect your company with the right audience and boost lead generation.
BlendIM is a nationally recognized digital online medical marketing and advertising company known for its driving results for medical clientele. We understand that every practice has unique marketing needs and our team of expert digital marketing professionals will craft unique and effective online strategies to achieve your goals. Contact us today to learn more how we can help your practice maximize their online exposure.