Companies experiencing poor online traffic and low conversion rates may be unintentionally hampering their success with a bad website. If your business website hasn’t been updated in years or uses a frustrating system that can’t do everything you need, it may be time for a professional update.
Old or poorly built websites are often frustrating to both the business owner and the end user. Additionally, old sites may not be utilizing all of today’s security protocols. An insecure website can negatively impact SEO, diminish customer trust, and potentially expose a business to data breaches and other liabilities.
Migrating to a new, clean, intuitive and secure site can improve user experience, boost SEO and increase sales.
Many new business owners expect that a template website or drag-and-drop program will be the most cost-effective option for their brand. However, limited control over website functionality and design can result in ongoing performance struggles, lost conversions, and poor performance in search engine results pages (SERPs). While drag-and-drop systems present themselves as fully implemented and ready to use, how site elements interact can affect SEO performance. If these on-page SEO elements are not set up correctly during implementation, the resulting website may work against itself and ultimately result in lost revenue. An initial investment in custom website design has a higher long term return on investment.
The custom internet website designers at BlendIM can craft a unique site specifically tailored to your company’s needs and goals. Our team of design and SEO experts work hand-in-hand to ensure that every custom website is fully optimized and ready to perform well in search.
Our experts build custom websites on the WordPress platform, which allows businesses to have extensive control over site functionality. Website builds can be tailored to each company’s needs, including e-commerce sales.
By opting for a new WordPress site or theme built by a custom website design and SEO company, businesses enjoy more control over the long-term health of their website. Plus, they enjoy ongoing support from a trusted partner and custom site design professionals.
Do-it-yourself website editing systems seem simple, but they are often not designed for SEO success. A custom web design company can ensure that every aspect of a site optimized for search, including:
Globally, 98% of consumers use their smartphones to research, browse, and make purchases online. The demand for mobile-friendly content is enormous — 75% of respondents surveyed by Google said that they expect immediate information when using their smartphones to search. Search engines recognize this demand and place SEO value on websites that work smoothly on mobile as well as desktop.
Previously, many websites had two versions: one for mobile and one for desktop browsers. This arrangement is no longer necessary. Instead, responsively designed websites can display the same content in two or more styles. These different style settings will take effect when a site is accessed through various devices, ensuring it renders correctly for each screen size.
It is doubly important to have a mobile responsive website in place if your business runs digital ads. Google reports that 60% of users on a smartphone have contacted a company directly through search results. If a potential customer cannot get the information they need from a mobile website in one tap, they are liable to take their attention — and money — to a competitor.
of consumers use their smartphones to research, browse, and make purchases online
of respondents surveyed by Google said that they expect immediate information when using their smartphones to search.
of users on a smartphone have contacted a company directly through search results
Using a website should feel like a seamless and straightforward experience. If visitors feel like they have to do work to figure out where they need to go, they will bounce, or leave, the website quickly. Maintaining a positive user experience is essential for attaining and retaining website traffic.
Offering an excellent user experience can play a role in SEO performance as well. Google’s Core Web Vitals system evaluates multiple on-page factors that affect how responsive, safe, interactive, and accessible a website is. This ranking system will take effect in 2021, and business owners are encouraged to improve the usability of their existing websites now.
Many variables may play a role in the overall user experience of a website.
At its core, good user experience (UX) is driven by an intuitive user interface (UI) — the way website visitors interact with the pages on a site. Good UX and UI can include:
You will receive a Call from one of Our Project Managers to Review the Questionnaire that You Filled Out. During this Call, Your Project Manager will be able to Answer any Questions You may have About the Website Design and Development Process.
During this step one of our awesome team members who have been assigned to your project will reach out to you to go over your goals and set timeline expectations.
All milestones through the project life-cycle will be visible in our online project management system for easy viewing and tracking of your new website design project!
The website design experts at BlendIM will work with your company to ensure website visitors have a great user experience on all devices. Our custom website design team can create intuitive user interfaces with fully optimized content for a seamless experience. The resulting site will perform beautifully on both the front and back ends.
Because BlendIM provides a full slate of digital marketing and design services, our experts can also evaluate your overall SEO performance. The BlendIM team can also provide support for developing excellent website copy to go with a new site. Learn more about our complete packages and get started on a beautiful new website design for your brand.