e-Commerce Search Engine Optimization (SEO)
Accelerate Business Growth with Expert e-Commerce SEO Services
Search Engine Optimization (SEO) involves processes to improve a website’s positioning in the search engine results pages (SERPs). SEO efforts are organic, meaning that high placement in SERPs comes not through paid advertising but with the effective use of keywords, links, good site structure and content marketing.
While paid advertising is an excellent tool for e-Commerce businesses, the benefits last only as long as you pay for ads. A reputable e-Commerce search engine optimization agency can help your website achieve high rankings naturally. As a result, you stay at the top of relevant search results without incurring continual ad spend.
Competitive e-Commerce SEO Pricing
Amped e-Commerce SEO Package
$2,750 INITIAL SETUP INVESTMENT-
Up to 200 Keywords Optimized
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Initial Copy: 10 Products (150 Words Each)
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Google Tag Manager Setup/Review
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Google Analytics Setup/Review
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Google Analytics e-Commerce Dashboard
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Google MyBusiness Setup/Optimization
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Technical e-Commerce SEO Audit
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Website SEO Analysis Report
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e-Commerce Keyword Research Analysis
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Pre-Optimization e-Commerce Report
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Meta Tag Generation for Main Web Pages: Example: Main Navigational Items
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Website Content Analysis
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Ongoing Copy: 10 Products (150 words each)
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Ongoing Product Schema Markup
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Technical SEO Implementation: Examples:
- URL Canonicalization Analysis
- Domain Unification Analysis
- Robots.txt Optimization
- HTML Sitemap Creation/Implementation
- XML Sitemap Creation/Implementation
- Image ALT Tag Optimization
- 404 Error Broken Link Correction
- 301 Redirects as Needed
- Schema Markup and Implementation
- GSC Backlink Analysis
- GSC Link Disavow (If Applicable) -
Dedicated Senior In House SEO Expert
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Online Project Management Software
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Monthly Google Data Studio Reporting
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Phone Call Conversion Tracking
Evolve e-Commerce SEO Package
$3,500 INITIAL SETUP INVESTMENT-
Up to 350 keyphrases optimized
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Initial Copy: 25 Products (150 Words Each)
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Google Tag Manager Setup/Review
-
Google Analytics Setup/Review
-
Google Analytics e-Commerce Dashboard
-
Google MyBusiness Setup/Optimization
-
Technical e-Commerce SEO Audit
-
Website SEO Analysis Report
-
e-Commerce Keyword Research Analysis
-
Pre-Optimization e-Commerce Report
-
Meta Tag Generation for Main Web Pages: Example: Main Navigational Items
-
Website Content Analysis
-
Ongoing Copy: 25 Products (150 words each)
-
Ongoing Product Schema Markup
-
Technical SEO Implementation: Examples:
- URL Canonicalization Analysis
- Domain Unification Analysis
- Robots.txt Optimization
- HTML Sitemap Creation/Implementation
- XML Sitemap Creation/Implementation
- Image ALT Tag Optimization
- 404 Error Broken Link Correction
- 301 Redirects as Needed
- Schema Markup and Implementation
- GSC Backlink Analysis
- GSC Link Disavow (If Applicable) -
Dedicated Senior In House SEO Expert
-
Online Project Management Software
-
Monthly Google Data Studio Reporting
-
Phone Call Conversion Tracking
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2 Monthly Highly Authoritative Links
- Any 2 Links with a Domain Authority (DA) Between a 30-70. BlendIM does not Build any Links with a DA Lower than a 30/100.
Impact e-Commerce SEO Package
$4,500 INITIAL SETUP INVESTMENT-
Up to 500 keyphrases optimized
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Initial Copy: 50 Products (150 Words Each)
-
Google Tag Manager Setup/Review
-
Google Analytics Setup/Review
-
Google Analytics e-Commerce Dashboard
-
Google MyBusiness Setup/Optimization
-
Technical e-Commerce SEO Audit
-
Website SEO Analysis Report
-
e-Commerce Keyword Research Analysis
-
Pre-Optimization e-Commerce Report
-
Meta Tag Generation for all Website Pages: Example: Main Navigational Items
-
Website Content Analysis
-
Ongoing Copy: 50 Products (150 words each)
-
Ongoing Product Schema Markup
-
Technical SEO Implementation: Examples:
- URL Canonicalization Analysis
- Domain Unification Analysis
- Robots.txt Optimization
- HTML Sitemap Creation/Implementation
- XML Sitemap Creation/Implementation
- Image ALT Tag Optimization
- 404 Error Broken Link Correction
- 301 Redirects as Needed
- Schema Markup and Implementation
- GSC Backlink Analysis
- GSC Link Disavow (If Applicable) -
Dedicated Senior In House SEO Expert
-
Online Project Management Software
-
Monthly Google Data Studio Reporting
-
Phone Call Conversion Tracking
-
4 Monthly Highly Authoritative Links
- Any 4 Links with a Domain Authority (DA) Between a 30-70. BlendIM does not Build any Links with a DA Lower than a 30/100.
Why SEO Matters for e-Commerce Websites?
If your e-Commerce business only uses paid advertising in its marketing strategy, you may be missing out on valuable website traffic from organic search. In 2019, e-Commerce purchases accounted for over 14% of all retail sales around the world — and the market share continues to grow. Rather than depending solely on paid ads and click algorithms, it’s crucial to establish a viable long-term SEO strategy for growth.
Achieving and maintaining a high rank in SERPs is essential for growth. Approximately 95% of Google searchers never go past the first page. If an e-Commerce site is on the second or third page, they will see significantly fewer clicks than their counterparts on the first SERP.
Partnering with an e-Commerce SEO company can help your business proliferate and develop a loyal customer base. BlendIM’s e-Commerce search engine optimization experts will develop a customized strategy for your business, ensuring excellent SEO performance now and in the future.
What is e-Commerce SEO?
E-Commerce SEO involves on-page and off-page factors.
On-page factors include website elements that an e-Commerce company has direct control over, such as:
Product Page Content — Creating informative, unique product page content is essential for SEO. If two websites have the same content, such as details provided by a manufacturer, Google will select one of the sites to show. The other will be omitted from the SERP view as it is a duplicate. Unique content also has the benefit of enhancing the shopper’s customer service experience.
Keyword Usage — Keyword placement is essential for connecting with potential customers through organic search. BlendIM’s e-Commerce SEO services team will identify and utilize keywords in the most effective way for e-Commerce success.
Metadata — The small summaries that appear in SERPs are known as meta titles and meta descriptions. These little pieces of content are a great place to work in keywords and eye-catching verbiage that will encourage a Google user to click.
Structured (Schema) Data — This code provides additional information to search engines, helping them understand what is on a page and why it is a suitable choice to show in SERPs.
Mobile Usability — Starting in 2021, Google is expected to place a significant value on good user experience and mobile usability when calculating SERP positioning. As of 2019, approximately 65% of e-Commerce site visits originated on a mobile phone, with the majority of orders completed on a desktop. Because both devices play a significant role in the buying process, it’s crucial to have a seamless experience on both computers and mobile devices.
Off-page SEO refers to variables that enhance rankings but are not under the direct control of a business. These factors include:
Backlinks — Every website has value, often referred to as “domain authority.” The higher a website’s authority score, the more likely it is to perform well in SERPs. When a high-authority site links to another page, it shares some of its value through the link. E-Commerce websites benefit from linking to and receiving links from other high-quality sites with high domain authority.
Social Media Engagement — Maintaining an active presence on social media accounts is beneficial for many e-Commerce businesses. As more social media users like, share, or otherwise engage with a post, more potential customers will see a link to your site. Social media is also a great place to get customer reviews that help to build trust in a brand.
Key Tactics to Include in Your e-Commerce SEO Strategy
As a leading e-Commerce search engine optimization company, BlendIM will create a comprehensive strategy to build e-Commerce SEO health and improve positioning in SERPs. Each BlendIM client benefits from a custom approach that can include:
- Longtail Keyword Strategy — Many general search terms for everyday items are dominated by major global brands. Smaller e-Commerce businesses can benefit from identifying more specific search queries, called longtail keywords, that their customers are searching. By identifying and developing a strategy to target these keywords, BlendIM’s e-Commerce SEO services experts can bring your website into a high SERP placement for maximum exposure.
- Content Creation — Because product pages often remain static for long periods, creating new content is essential for gaining SEO traction. Blog posts, informational articles and buying guides are all excellent options for e-Commerce businesses. This content also provides additional value to shoppers and enhances the customer service experience.
- Links — BlendIM’s e-Commerce SEO services experts are experienced in link building and can develop a strong backlink profile to high-value sites.
- Website Design — If a website is poorly structured or hard to navigate, site visitors are likely to bounce, or leave the site immediately. BlendIM’s design experts can create and redesign custom e-Commerce websites that work beautifully on mobile devices and desktop computers.
Work with an Expert e-Commerce SEO Agency Today
A comprehensive SEO plan is crucial for business success, whether you run a new e-Commerce site or are seeking to grow an established brand. Schedule a consultation to learn more about how BlendIM’s expert e-Commerce search engine optimization services can help your company enjoy steady growth online and surpass your competition.
