Search Engine Optimization (SEO) involves processes to improve a website’s positioning in the search engine results pages (SERPs). SEO efforts are organic, meaning that high placement in SERPs comes not through paid advertising but with the effective use of keywords, links, good site structure and content marketing.
While paid advertising is an excellent tool for e-Commerce businesses, the benefits last only as long as you pay for ads. A reputable e-Commerce search engine optimization agency can help your website achieve high rankings naturally. As a result, you stay at the top of relevant search results without incurring continual ad spend.
If your e-Commerce business only uses paid advertising in its marketing strategy, you may be missing out on valuable website traffic from organic search. In 2019, e-Commerce purchases accounted for over 14% of all retail sales around the world — and the market share continues to grow. Rather than depending solely on paid ads and click algorithms, it’s crucial to establish a viable long-term SEO strategy for growth.
Achieving and maintaining a high rank in SERPs is essential for growth. Approximately 95% of Google searchers never go past the first page. If an e-Commerce site is on the second or third page, they will see significantly fewer clicks than their counterparts on the first SERP.
Partnering with an e-Commerce SEO company can help your business proliferate and develop a loyal customer base. BlendIM’s e-Commerce search engine optimization experts will develop a customized strategy for your business, ensuring excellent SEO performance now and in the future.
E-Commerce SEO involves on-page and off-page factors.
On-page factors include website elements that an e-Commerce company has direct control over, such as:
Product Page Content — Creating informative, unique product page content is essential for SEO. If two websites have the same content, such as details provided by a manufacturer, Google will select one of the sites to show. The other will be omitted from the SERP view as it is a duplicate. Unique content also has the benefit of enhancing the shopper’s customer service experience.
Keyword Usage — Keyword placement is essential for connecting with potential customers through organic search. BlendIM’s e-Commerce SEO services team will identify and utilize keywords in the most effective way for e-Commerce success.
Metadata — The small summaries that appear in SERPs are known as meta titles and meta descriptions. These little pieces of content are a great place to work in keywords and eye-catching verbiage that will encourage a Google user to click.
Structured (Schema) Data — This code provides additional information to search engines, helping them understand what is on a page and why it is a suitable choice to show in SERPs.
Mobile Usability — Starting in 2021, Google is expected to place a significant value on good user experience and mobile usability when calculating SERP positioning. As of 2019, approximately 65% of e-Commerce site visits originated on a mobile phone, with the majority of orders completed on a desktop. Because both devices play a significant role in the buying process, it’s crucial to have a seamless experience on both computers and mobile devices.
Off-page SEO refers to variables that enhance rankings but are not under the direct control of a business. These factors include:
Backlinks — Every website has value, often referred to as “domain authority.” The higher a website’s authority score, the more likely it is to perform well in SERPs. When a high-authority site links to another page, it shares some of its value through the link. E-Commerce websites benefit from linking to and receiving links from other high-quality sites with high domain authority.
Social Media Engagement — Maintaining an active presence on social media accounts is beneficial for many e-Commerce businesses. As more social media users like, share, or otherwise engage with a post, more potential customers will see a link to your site. Social media is also a great place to get customer reviews that help to build trust in a brand.
As a leading e-Commerce search engine optimization company, BlendIM will create a comprehensive strategy to build e-Commerce SEO health and improve positioning in SERPs. Each BlendIM client benefits from a custom approach that can include:
A comprehensive SEO plan is crucial for business success, whether you run a new e-Commerce site or are seeking to grow an established brand. Schedule a consultation to learn more about how BlendIM’s expert e-Commerce search engine optimization services can help your company enjoy steady growth online and surpass your competition.