If your business website is underperforming, not attracting the right kind of clients, or no longer aligns with brand image, it’s time for a refresh.
Website updates do not have to be a daunting process. By partnering with a leading SEO and website redesign company, businesses can enjoy a seamless transition process and reap the benefits of a well-optimized site.
These packages are great for re-design projects and for websites that have existing content. BlendIM will provide a fresh, modern, up-to-date design, along with the best practices in today’s development software for website builds. If any content is needed, we can help in that area as well! We have content writing plans to assist with all of your website needs. Want to know what to expect during our design process? Head on over to our main website design page to view our transparent website design process.
A quickly-loading, mobile-responsive website is now essential for business success. When executed correctly, a brand-new website can help to boost SEO, lower bounce rates, and improve conversions. While several available website building platforms claim to provide excellent user experience, a lack of customization options makes it challenging to stand apart from the pack.
Opting for a completely custom-built website helps your brand differentiate itself from competitors. Custom builds also give great long-term control over site design, content and SEO health. Many DIY website builders aren’t as effortlessly SEO-friendly as they advertise. The right technical SEO expertise is essential to build and maintain a website that drives traffic and conversions through search.
BlendIM specializes in providing complete website redesign services using the WordPress platform. This incredibly versatile system allows for total customization and deep integration with over 50,000 available plugins to streamline business operations. Plus, every custom site utilizes the great WordPress content management system (CMS) that makes it easy to plan, post, track and share content.
For companies already using WordPress, BlendIM’s web designers will completely overhaul your existing WordPress site. For businesses new to the platform, our team will build a new, custom WordPress site and migrate all your existing content with minimal downtime. Existing WordPress users can also enjoy one of our custom-built themes for a site refresh at any time.
At best, a DIY website redesign will result in a site that is functional, but not performing at its best. At worst, however, improper redesign and site migration can negatively impact — and even reverse — website SEO gains.
Any professional website redesign may result in an initial, temporary drop in SEO as new site content is indexed and ranked. However, paying close attention to SEO best practices during a redesign will reduce the likelihood of a dip. It can also improve how quickly SEO bounces back, and push a site higher in the rankings than it was before.
All site redesign work will happen behind the scenes — visitors will never know an overhaul is happening until it’s time to flip the switch. Your new website will only go live when it’s finished to ensure minimal downtime.
When preparing for a website redesign, it’s essential to consider multiple factors such as:
Website loading speed
Sites that are slow to load see increased bounce rates, or the number of visitors exiting before having a look around the site. Many website visitors expect a page to load in as little as two seconds. If it takes longer, they may decide to hit the back button and look for another, faster resource.
Performance on mobile
Internet users are only slightly more forgiving when it comes to loading times on mobile. Users often allow for an average of up to four seconds before bailing. It’s essential to have a quick, responsive site that works just as well on mobile as it does on a desktop. Google is placing an ever-increasing amount of importance on mobile speed in relation to SEO. A website’s mobile performance is expected to become one of the leading ranking metrics as of 2021.
Limiting changes to URLs
Creating new web pages with different URLs will break all existing links to those pages and affect SEO. A professional, SEO-focused redesign will ensure URLs remain consistent on old and new sites. If any changes are necessary, appropriate redirects can be put in place to preserve SEO.
Information architecture and menu navigation
Websites with good information architecture display in a way that makes sense to both real people and search engines. Appropriate page categorization and clear, consistent menus all help to enhance SEO and user experience.
Quality of links
All backlinks are not created equal. During a site redesign, BlendIM’s SEO experts will make sure that your site’s links are functional and directed to or from high-quality resources.
Secure Sockets Layer (SSL) certificates let visitors know that their information is transmitted securely. Google has been considering secure connections in its ranking calculations since 2014.
Content and text hierarchies
Creating original content is great for SEO. It’s essential to do this in a manner that communicates information correctly to search engines. Our team of SEO experts can evaluate and update your existing content for SEO performance during migration.
Image alt text and captions are essential for site accessibility and can positively influence SEO. A custom site redesign is an ideal time to make sure all images are correctly tagged and captioned.
Sitemap and robots.txt files
These two files are crucial for communicating correct information about your site to search engines like Google. If not updated and submitted to the appropriate outlets during a site redesign, issues may arise.
When working with a design-only company to create a new website, you may wind up with a beautiful site — that doesn’t perform well. By choosing a partner specializing in both SEO and web design, your business will enjoy a seamless transition and launch.
BlendIM clients enjoy a low-stress, hassle-free redesign and web design experience. Our team will ensure your new website delivers a custom look and set of features that suit the needs of both teams and customers. Every brand-new website redesign launches in a fully optimized state and provides a great user experience.
Set up a consultation with the BlendIM team today and learn how a custom website redesign can improve conversions and streamline day-to-day operations for your business.