Lead & Revenue Generation
Targeted Lead Generation Services
for B2B and B2C Businesses
Lead generation doesn’t need to be a struggle. Through the expert implementation of lead and revenue generation tools, B2B and B2C businesses can experience sustainable long-term growth. Many digital marketing options are available to support successful lead generation, including through paid ads and organic search traffic.
Search Engine Optimization (SEO)
It is possible to influence a website’s placement in search engine results pages (SERPs) through attention to search engine optimization. SEO can benefit businesses of varying sizes and is not limited to e-Commerce retailers. Physical stores and service companies see results from SEO as well.
As a reputable lead revenue generation company, BlendIM has a team of experts focused on SEO techniques. These services are ideal for online businesses as well as local service providers and retail outlets.
Local SEO
Local SEO uses digital marketing techniques to connect customers with businesses, products and services in their geographic area. As many as 74% of retail consumers turn to the internet to get information about their intended purchases, including product research and looking up store locations or hours. BlendIM’s Local SEO service works to put your business in front of potential customers’ eyes during these searches.
Our lead generation services experts focus on several areas that influence local SEO performance. This can include ensuring consistent company data online, cultivating customer reviews, enhancing business websites for performance, keyword optimization, generating backlinks and boosting social engagement.
74% of retail consumers turn to the internet to get information about their intended purchases
eCommerce SEO
As an experienced B2B and B2C lead generation company, BlendIM can develop complete SEO strategies for e-Commerce businesses in all markets. Keyword optimization, link building, obtaining customer reviews and developing mobile-friendly sites are essential elements in achieving success through e-Commerce SEO. Our team will work to ensure your products stand apart from competitors and are well-structured to rise to the top of SERPs.
SEO Analysis Audits
When implementing any SEO campaign for lead generation, it’s essential to understand where a website currently stands. This data ensures that efforts will be directed toward the best possible result. BlendIM offers a comprehensive SEO analysis audit service that evaluates multiple factors affecting placement in SERPs. Factors include website design, user experience, loading speed, mobile performance, image selection, keyword usage, links and content quality.
Search Engine Marketing (SEM)
Search Engine Marketing is an excellent complement to SEO efforts. SEM strategies typically involve the placement of paid digital ads that provide further opportunities to appear in front of potential customers during a search.
BlendIM is a full-featured e-Commerce, service, B2B and B2C lead generation company experienced in managing profitable SEM campaigns for businesses of all sizes. Our SEM experts will identify the best type of ads and ad services to boost your business. Like SEO, search engine marketing can benefit e-Commerce companies, brick-and-mortar retailers and service providers.
Google Ads Express
The Google Ads Express service uses paid ad placements to increase the number of search engine users who:
- Click a business website
- Call the listed phone number
- Look up directions to a physical location
This service uses Google’s extensive database of search information to determine the best ads for each business type. By operating in conjunction with Google My Business profiles, Ads Express placements quickly connect searchers to a business’ location and contact information.
Google Local Service Ads
Local service providers can also benefit from paid Google ad placement through Local Service Ads. This service is specially designed for service companies and involves a comprehensive application process, including background checks. Once approved, however, service businesses benefit from premium placement in searches online and in Google Maps.
Local Service Ads include a badge that shows the business is guaranteed by Google, which provides additional protection for both the company and its customers. Because Local Service Ads work in defined geographic areas, companies enjoy connections with potential customers who are actually in their service area.
e-Commerce Search Engine Marketing
Google shopping ad placements are an excellent counterpart to organic e-Commerce SEO efforts. By obtaining placement in the Google shopping results page, businesses can increase the number of keywords they appear for, and potentially increase the number of times they rank on one SERP. As an experienced lead revenue generation company, BlendIM can develop a complete e-Commerce SEM and SEO strategy for your business.
Social Media Marketing (SMM)
Social media is a great tool for engaging business customers through organic and paid efforts. While all major social media platforms offer advertising options, specific industries may benefit from one platform more than another. LinkedIn is the top-rated social media platform for B2B marketing. Platforms such as Instagram or Facebook may be more suited to B2C marketing.
BlendIM’s lead service experts will identify the best platforms and ad types for your business.
Conversion Rate Optimization (CRO)
Conversion rate refers to the frequency with which website visitors complete a desired action. A conversion may include:
- Purchasing a product
- Filling out a form
- Downloading a file
- Watching a video
- Clicking to place a phone call
- Visiting an affiliate link
BlendIM’s lead generation experts evaluate multiple data points to develop strategies that keep website visitors on and engaged with your pages. SEO data, bounce rates and heat maps that show where customers engage the most with your site. Using this data, our lead generation service experts can create:
- Funnels that lead website visitors through a series of steps that lead to a specific conversion action.
- Pop-up offers that can catch visitors as they are about to leave, encouraging them to stay and convert.
- Retargeting campaigns that entice visitors to return to the site and complete a conversion.
Email Marketing
As an experienced B2B and B2C lead generation company, BlendIM can develop complete SEO strategies for e-Commerce businesses in all markets. Keyword optimization, link building, obtaining customer reviews and developing mobile-friendly sites are essential elements in achieving success through e-Commerce SEO. Our team will work to ensure your products stand apart from competitors and are well-structured to rise to the top of SERPs.
Work with an Expert Lead and Revenue Generation Services Company Today
Partnering with lead and revenue generation experts is the easiest, most effective way to develop a complete strategy for your company. BlendIM’s experts will evaluate each area of your current marketing plan and identify the best services, platforms, and audiences to target moving forward. Join us for a consultation and see how your business can benefit from dedicated lead and revenue generation strategy services.
