A law firm’s website is a public-facing representation of the practice and attorneys. Having a professionally designed, content-rich website can build trust and value in potential clients’ minds, prompting them to make contact.
Without a solid law firm internet marketing strategy, this valuable tool can languish, never connecting with the right prospective client pools.
By working with an established agency versed in online marketing for law firms, your practice can leverage the full value of its website and connect with prospective individual or corporate clients in any region.
At BlendIM, our experienced legal marketers understand that law is both broad and nuanced at the same time. With years of experience in law firm internet marketing, our team of experts can help your practice identify and connect with an ideal client base. We provide completesearch engine optimization,local SEO andPPC search engine marketing services to suit unique legal marketing needs across multiple practice areas.
60% of smartphone users have contacted a business directly using the search results
Your law firm’s website is a powerful tool that can connect your business with potential clients on a local, national and global level. Search engine optimization is an “organic” procedure that boosts your website rank naturally over time.
BlendIM’s legal marketing SEO experts will evaluate what questions your ideal clients are searching for online. Our team will use this information to create or improve existing website content and establish valuable backlinks. Together, these efforts will move your website higher in search engine results pages (SERPs), increasing connection with potential clients.
Pay Per Click (PPC) marketing is a unique form of paid internet advertising. Rather than running a billboard or print ad and hoping that a potential client happens to see it, PPC ads appear online at just the right moment. PPC advertising can also be a budget-friendly choice for startup legal practices and large firms alike. As the name suggests, advertisers only incur when a potential client clicks on the ad. These ads are a high-ROI form of marketing that can be used year-round, during select periods, or in specific high-competition regions.
BlendIM’s PPC law firm marketing experts will work with your team to establish the ideal client profile you should be targeting in ads. From there, our internet marketing professionals will create a series of targeted ads. These ads run at the top of SERPs when a search engine receives specific queries. Law firms targeting a regional audience can also benefit from expanded business tools that allow potential clients to call a law office directly from the search results page. This feature further reduces the steps to sign a new client.
We provide complete digital marketing support for new and established law firms. Whether your firm has an existing website they are happy with or need a new site, BlendIM can help. Our experienced lawyer internet marketing team includes web design and content writing experts who can craft the perfect pages for your firm.