Today’s car sales begin before a customer ever sets foot in a dealership. Many prospective car buyers conduct research online beforehand, turning to Google to answer questions about makes, models, availability, safety ratings, pricing and more. Car dealership websites are a valuable tool that can answer questions, provide insight into the car buying experience, and build brand trust with customers.
Search engine optimization is a defined strategy, tailored to each business, that works to push your website to the top of search results. Websites appearing in the first position on search engine results pages (SERPs) can receive up to 10 times more clicks than sites appearing further down the list. By increasing the rank of multiple website pages for specific searches, your dealership will be ready to connect with and convert more customers. Improving by one spot on SERPs can increase clicks by up to 30.8%.
PPC ads are also suitable for dealers who ship custom vehicles to buyers around the country. Our team of car dealership PPC experts can craft custom ad campaigns to reach target audiences in any area.
A fast, secure and user-friendly website is vital for SEO and digital marketing success.
Nearly 52% of all web traffic originates on mobile devices — and mobile websites are a primary search ranking factor as of March 2021. Coupled with the proliferation of app-based car buying services, modern car dealerships need to have a robust web presence across desktops and smartphones.
Every BlendIM website design or redesign focuses on optimal SEO performance. This approach ensures your car dealership website works perfectly with every marketing effort — never against it.