Facebook and Twitter are two of the biggest social media sites available, and most companies have profiles on both. However, some also focus on one of these sites over the other. That’s because Facebook and Twitter, while similar, are also quite different in their approach and how businesses can harness them. If you’re wondering if you should focus on Facebook or Twitter, here are a few points to consider.
Where is Your Audience?
Which site does most of your audience (your customers and potential customers) use? This is the first and most important question you need to ask when trying to decide which site is better. Facebook is growing very quickly, especially among older users. This is due to how easy the site is to use. While overall growth has slowed down a little over the years, the Baby Boomer generation is now growing on Facebook.
Twitter, too, has slowed down in their overall growth. The demographics there are younger. The majority of their users are under age 50. One reason for this is that Twitter tends to be faster paced. Tweets are short and to the point, and it’s easy to quickly reply. Rather than post one longer or more detailed message like people do on Facebook, businesses on Twitter tend to shoot out a number of short, fast tweets every day.
Where Is Your Engagement?
Engagement is how you measure your success on social media. How many people see your post, interact with it, share it, or comment on it? This really depends on how your brand functions. Some brands have mastered the art of the short tweet. Wendy’s, for example, is known for their sarcastic one-line tweets. Those don’t work as well on Facebook. However, companies that want to share a lot of photos and videos will find that Facebook is the better option. Posts also stay on users’ timelines for longer on Facebook, while the high volume of Twitter posts means that what you posted an hour ago may be so far down the feed that most users miss it.
In the end, you need to try both and watch the statistics. Look at which gives you more engagement and tends to have more of your customers. Once you’ve determined that, you’ll know which site to focus on. The team here at BlendIM can help you look at your engagements and conversion rates, then assist you with creating the best social media marketing campaign.