Setting up Pay-Per-Click or PPC ads can be a great way of bringing in more visitors to your website and improving your conversion rate. However, one of the issues many businesses have with PPC ads is that they don’t get the results they want right away. While it’s true that PPC ads can, on occasion, immediately be successful, that’s not always the case. If you’re expecting to double your traffic or conversions overnight, you are likely to be disappointed. Instead, you need to have a realistic idea of what your PPC ads can do and how long it takes them to be effective.
Most PPC Ad Campaigns Need Refinement
One of the reasons why PPC ads don’t typically provide instant results is that they need to be refined. The keywords you pick may not be the ones getting the most traffic at the moment. Even if these keywords worked very well in a previous campaign, they may not be right for your current one. Once you see data from the first few weeks or month of your campaign, you’ll have a better idea of what keywords are working and which ones you need to switch out.
Typically, you’ll need to re-evaluate your PPC a few times before you will have the data necessary to truly get the results you want. This normally takes about three months, though you may want to make minor adjustments every month or even more often for as long as the campaign runs. PPC campaigns can often always feel like a work in progress because it’s very difficult to achieve perfection.
What If You’re Not Getting the Results You Want?
If you’re still not getting the results you want after several months, you may need to do more than just tweet your keywords. You will want to carefully analyze the data you’ve gathered to see what it’s trying to tell you. You may be targeting the wrong audience. If you’re not seeing a healthy return on your investment, you may be spending too much on your keyword bids.
BlendIM can assist you with your PPC campaign by doing a campaign audit. We will then work with you to target the right audience with the right keywords. Contact us today to discuss your campaign.