If you’re thinking about advertising your business on Twitter, you have two options: you can send tweets that focus on your products and services, or you can use Twitter’s paid ad option. Both can be useful, but you want to make certain that you’re getting the most out of your budget. Here are a few tips for successfully advertising on Twitter.
What Is Your Objective?
While you should always have an objective or goal for an advertising campaign, Twitter advertising takes it a step further by requiring you to select one of their options. These options include things such as increasing engagement, improving website conversions, getting users to install your app, and more. You need to determine a goal for your campaign even if you’re simply using Twitter to promote yourself without paying the platform. This helps you focus your tweets and ensure that you’re always working towards your objective.
Know Your Audience
Again, this is important whether you’re paying for Twitter advertising or not. You need to know who you are tweeting to so you can create tweets that will reach them. Every tweet should help you move towards your objective by speaking to the right audience. These should be Twitter users who have a need that your business can meet in a convenient, affordable way.
Twitter Ads Are Based on Performance, not Views
One way Twitter advertising stands out from the paid marketing plans on sites like Facebook is that it’s all based on performance. If your ad doesn’t help you meet your objectives, you don’t pay anything. Twitter ads are one of the most affordable social media marketing options out there, so it’s definitely worth taking a look at them. There is also no minimum you have to spend. You can spend as little as you want each month and still see some results.
Launching a Twitter Ad Campaign
Whether you’re paying to promote a few tweets, promote your account, or do a trend takeover, you want to make certain you’re getting the best return on your investment. Even if you’re not paying for Twitter ads at all, you have invested your time, and you want to make sure it was used effectively. The team here at BlendIM can create a strong social media campaign that includes Twitter. Contact us today to discuss how we can help.