Search Engine Optimization has been an ever-evolving tool meant to increase web traffic through search engines for years. It had reached the point where every business website needs to employ at least some techniques to help them stand out in a sea of local and online competition.
Keywords and Search Engine Queries
Including words on your website that users would type into search engine queries can help in a significant way.
We all know that a major portion of web traffic is “trafficked” through to our sites from search engines like Google, Bing and Yahoo! Facebook, Instagram, Twitter and other social media may bring in some traffic, but the traffic numbers from social media are often incomparable to that of the numbers reached through a successful SEO implementation strategy.
Target Web Traffic Leads to More Sales
What makes search engines so powerful when it comes to gaining site visitors? While other methods of attracting site traffic can pull in some traffic, it’s the targeted traffic provided by search engines that packs the most punch.
People type in search queries stating exactly what they are looking for, and Google’s role is to provide that information. But Google doesn’t work for your business’ website, it works “for the people” so to speak, and in order to make it work for your business, you need to incorporate things it “likes” into the content, design, speed and maintenance of your website.
SEO Attracts Search Engines to Your Website
Search engines need to be able to find your site, most notably the pages that are relevant to what people are typing into the search bar on the search engine. When Google and other search engines can’t find your site, it’s a lost opportunity for you and your business to grab that targeted traffic. When SEO is done right, it can help Google “notice” your site and index its pages for future use.
When search engines are crawling the web looking for results to return for a user’s search query, you need them to find your site, and the only way to do that is through SEO.
