If you’re getting ready to start a new PPC campaign, there are a few questions you need to ask yourself first. By answering these questions, you will have a better understanding of where your campaign is going and how successful it will be.
Who Are You Targeting?
This is one of the most important questions to ask yourself. You need to know who your audience is so you can create a PPC campaign that addresses their particular needs, wants, and pain points. You will want to consider who your current customers are, but you may want to narrow down your audience even more than that. Whichever segment of your audience you decide to target, you want to make certain you keep their particulars in mind during every phase of the campaign.
What Is Your Campaign’s Theme?
Does your ad campaign have a particular theme or style? Creating one will help you build a cohesive advertising campaign that looks cohesive across all marketing channels. For example, around the holidays, you might have a particular holiday-related theme. During the summer, your theme may be more about concepts like fun or being outdoors. Whatever campaign you set on, you want to make sure it’s something your target audience is going to respond to and one that your brand has a connection to.
How Will You Measure Success?
The third key question you need to answer before you begin planning out a PPC campaign is how you’ll measure whether or not the campaign was successful. This means you’ll need to have one or more goals in mind for the campaign and have a metric in place to measure your progress towards those goals. This can be something as simple as increasing your customer base by a certain percentage or bringing in a specific amount in sales. Whatever you plan on measuring, be sure you have a realistic goal in mind. If your goal isn’t realistic, it doesn’t matter how you measure the campaign—you’re likely to fail.
Need some assistance in designing a PPC campaign or measuring the success of one in progress? The team here at BlendIM can help. We have years of experience with PPC marketing. Reach out today to talk about your marketing needs.