Local SEO and How It Can Help Your Small Business
Optimizing your business website for local search is a must in today’s world of instant gratification and “to the tenth” of a mile accuracy when
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Google’s New Algorithm for Mobile Devices Coming in April
According to Google’s official Webmaster Central Blog published at the end of February, the search engine giant announced they would be updating their algorithms to
Google Announces Two Algorithm Changes
Another switch-up in Google’s algorithm has online marketers scrambling to perfect the mobile versions of their website in order to make the mobile sites more
Search Engine Marketing vs. Paid Online Advertising
Search engine marketing differs from advertising in that the person who sees the “message” is already kind of looking for it. We turn on the
SEO Myths for Beginners
Myths abound when it comes to Search Engine Marketing, SEO. The misinformation is available online, so anyone can access it- which can lead to confusion
Penguin Refresh Rollout Details
Not to be confused with its furrier cousin Panda, Google’s latest Penguin algorithm update (3.0) began rolling out Oct. 17, 2014. Google’s own Pierre Far
Link Building Basics Part II
In Link Building Basics Part I, we covered the basic of link building and its role in search engine marketing. After reading that first blog,
SEO Tips for Non-Experts
There are certain things that SEO experts, that is those who specialize in search engine optimization, know as best practices for this method of search
Link Building Basics Part I
Link building is a necessary part of any SEO campaign, but in order to be successful, you have to stay current on the ever-changing landscape
PPC Keyword Research
A necessary element of PPC (pay-per-click) campaigns is keyword research. This can be time-consuming, but it’s also imperative to the success of any Internet marketing
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