Google has begun rolling out yet another increment of its Panda algorithm change, referred to by internet marketers at Panda 4.2. The most recent refresh of Panda (4.1) took place just about two months shy of a year ago, on September 25, 2014. Before that, Panda 4.0, rolled out on May 20, 2014.
When the “original” Panda rolled out in 2011, it sought to ensure that search engine search results pointed users to websites that had the most valuable, relevant content related to their query, rather than the most highly SEO-optimized text. Panda “looked” at identifiers or traits that signaled low-quality content.
The internet marketing experts at Liquori Co know the best ways to ensure your website doesn’t get hit by Google’s regular algorithm updates. Learn more about how we can work with you to build and market a functional, informative website. Call 877-659-8498 or fill out this short contact form.
Those who work in the industry – SEOs, online marketers and webmasters- are still not sure what this most recent refresh aims to target and they are looking for a way to identify when they have been “hit” by this rollout. In other words, they are looking at how to ensure the content on the sites they are responsible for remains penalization-free from Panda 4.2
As always, the best way to maintain high rankings on the search engine results pages, and continue to build online visibility is to continue (or begin if you’re THAT far behind) creating high-quality, helpful, informative, original content that builds on other online content in a way that provides even better, even more helpful information.
Panda 4.2 began rolling out the weekend of July 17, 2015, and will continue to roll out very gradually. According to Google, this rollout affected only about 2%–3% of English language queries.
Liquori Co search engine optimization experts help business owners develop visually appealing websites that provide accurate, original, informative and engaging content that will help you drive web and foot traffic to your business!
We will jumpstart your company website’s online visibility through a number of technological and internet marketing tools. Contact us today so you can get back to concentrating on running your business and leaving your website and online marketing to us!