How Does Page Load Affect CRO?

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When people think of factors that involve their conversion rate, page load isn’t always one of the first things that come to mind. However, page load can affect your CRO. If your page takes a good amount of time to open, it’s very possible that the user will simply close it or click back to their search results instead of waiting. Few people have the patience for slow load times today. Even if some users do wait for your landing page to load, they may leave your website if each page takes too long to load.

Every Second Counts

Studies have shown that for every additional second it takes for your page to load, your overall conversion rate is going to drop by seven percent. That means within three seconds, you’ve lost almost a fourth of your customers. This can translate into a large amount of money lost, both in terms of sales and in terms of ad costs. These failed conversions may be permanent losses, too. While some visitors who do not convert on one visit may come back and become customers later, those who left due to slow load times may remember that issue in the future and look elsewhere.

What Can You Do?

How can you deal with this issue? First, you want to search for an online tool that allows you to test your website’s performance. This will let you better see where your load time problems are. Once you know that, you can focus on the specific pages that are not loading fast enough. You can also compare this to exit page data to see if customers are truly abandoning your site on these pages. If they aren’t, it may indicate you have another issue affecting your CRO.

Look at Your Options

Once you know where the problems are, you can begin narrowing down the problems. If the pages with slow load times contain videos, you may need to compress them. Images might need to be optimized, or you may need to remove certain plugins or remove page redirects. All of these things can add to your page load time.

BlendIM is here to help you optimize your page load times so you can improve your CRO. We have years of experience in the marketing and optimization areas. Contact us today so we can help you improve your CRO.

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