So, you are struggling with conversions and aren’t doing as well as you wanted? Writing a blog that converts is difficult but not impossible. We will be sharing some tips to help you reach out and convert those clients you have been trying to bag!
However, there is so much more to writing a blog that converts than conversion.
Knowing Your Audience
A bit too obvious but often overlooked, knowing your audience will help you save time and a lot of effort. You can then focus more on learning about your actual audience and presenting your content to them the way they like. Try using online SEO tools and analyze your website online to determine its strengths and what it lacks.
Make sure you please your audience and not turn them away.
Come Up With Compelling Headlines
Headlines grab the attention of your readers and help them navigate through your blog. Some people might not even read the entire thing to save time and find your headings to be the ultimate source of information. Your headings should be self-explanatory, in line with the natural flow of the story and simple to understand. Your primary keyword should also be included in the headlines as naturally as possible.
Do all this, and you will have a compelling headline to use.
Subheadings and Short Paragraphs
If you have written a compelling heading and a viewer has clicked it, congratulations. The next thing you should prepare for is retaining them. People usually choose to leave if the content on the page is too long. No one wants more homework; people prefer shorter, more digestible, and quick-to-read blogs, which is precisely what you will do.
By using subheadings and short paragraphs, you will divide long content into pieces and increase the chances of a complete read and a conversion.
To make your content even easier to read, use bullet points. People want bite-sized information that they can collect; they want quick answers to their queries. Bullets help you do just that. They also help organize your knowledge and help give structure to your blog. Even short paragraphs will eventually bore your readers out. You need to keep them hooked.
Want to convert your leads to customers? Have some ideas but don’t know how to implement them? Let us help you make the conversions your business deserves! We are just a message away.