If a picture is worth a thousand words, a video is worth a million or more. Making videos for your social media page allows you to share so much more than you can through text or through images. It really gives you a chance to share your personality with your followers, and that can go a long way into converting them into customers. However, you do have to do a little more than just making a quick video in the office using your phone. Here are a few tips to make your social media videos great.
Good Lighting Is Key
Your videos won’t do much to convert followers if they can’t clearly see what’s going on in them. You need to have good lighting that clearly illuminates you, your surroundings, and any products you’re sharing in the video. The doesn’t mean you need to invest in expensive ring lights, though. Often, all you need is a room that gets great natural light. You may even want to shoot your videos outdoors.
Keep it Short and Focused
Many people watch videos on their phone, which means you need to keep your clips short and focused. There are a few reasons for this. First, streaming video can eat up a lot of data, so you do want to keep that in mind. Second, since people are on their phones, they may be doing other things. You want to keep the videos focused on the topic at hand and short enough that people can watch them while on the subway, during breaks, or in between tasks.
Outline the Video
While you don’t want to come across as stiff or as reading from a script, you may also not feel fully comfortable in front of the camera. If you’re not, sit down and write out what you want the video to accomplish. Outline what you need to talk about and any visual demonstrations or actions that are key to the video. Rehearse a few times before you record anything. Also remember that you don’t have to go with your first video. If you don’t like it, record it again.
These are just a few tips for creating great social media videos. The team here at BlendIM can help with any of your social media needs, including videos. Contact us today to learn more.