In our last blog we focused on how to best portray your business via social media, and shared tips on general “best practices” for success promoting your business on social. Now, we will move on to discuss how to go about creating website content that is compelling and pulls in your audience.
The digital content experts at Liquori Co have vast experience creating online content that is optimized for web search engines while also covering the topic(s) our clients need to put out there in order to stir up business.
We have said it before, but it bears repeating: Keep your content short and sweet — as long as it makes sense. Don’t truncate important stuff, but rambling and over explaining drives away readers by blocking too much text together.
People hate scrolling through lots of text in order to get to the point. When you get visitors to your website, do you really want them leaving because they can’t find what they are looking for? No.
Make it easier for people to skim and find what they are looking for by incorporating headings into the content on each web page.
Why are headings a key part of usable, easily-digestible online content?
1. They are weighed heavily by Google and other search engines. Using headings tags ups your SEO.
2. Headings allow you to place keywords into prime real estate- both visually and in the “eyes” of Google. Keep them toward the beginning of the heading line and don’t overboard your your headings (or any content) with keywords.
3. They announce what the following content is about. This way visitors don’t have to read through everything on your site, they can skim the words looking only at the larger (headings) text to determine which part has the information they are looking for.
4. Headings point readers to the right information. They break up text – large paragraph blocks, run-on sentences, overly complicated vocabulary – these are all things that keep the reader from finding the valuable information they require to give you business. Whether it’s the office phone number, address, rules for a blog contest, FAQs, etc., your site visitors should not have to comb through tons of content to find “the good stuff.”