Google Search Engine Results Pages Changes, Explained

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Google recently lengthened the titles and descriptions on the search engine results pages (SERPs). To people who aren’t internet marketers these changes may not seem like a big deal, but with the increase of up to 21 characters higher than what was previously being displayed, up from 50-60, now to around 70 or 71, allows for another word or so.

The more words marketers are able to include in their website descriptions, the more likely internet users will click their link, but first of all, that link has to be high up on the search engine results pages.

While this news is not as big as some other ongoing Google rollouts, as it has gone somewhat unnoticed to some who aren’t as familiar with the ins and outs of the SERPs, it’s still significant news for internet marketers and the websites they represent.

Some SEOs say the click-through rate (CTR) to the website has seen a positive changed since this character extension rolled out. Redditor Jonathan Jones also wrote in his own blog that the change has impacted CTR in a positive way, which could be a sign it will be here to stay if it continues to produce positive change.

We have previously posted about the importance of content when it comes to search engine optimization, so it should come as no surprise that words can make a difference not only on the actual website but on the SERPs as well. SEO manager for Etsy, Stephanie Chang has been quoted as saying that “SEOs need content because it’s the one thing that is valuable to search engines on your site that is totally unique.” The manager continues, “In order for your content to really stand out, you need data and support from SEOs to make sure that content is getting as much visibility as you can.”

Liquori Co is a dedicated team of digital marketing and web development professionals who strive to help clients with all of their internet technology needs. Whether you are looking to learn more about our areas and expertise and want a few explainers or you need us to take the reigns of your social media accounts and pay-per-click advertising, we are here to help make your website more visible to internet searchers everywhere.

Learn more about Liquori Co by calling 877-659-8498 or filling out this short contact form.