These PPC Tactics Could Hurt You
Pay-per-click (PPC) advertising can be an incredibly effective way to drive traffic, generate leads, and grow your business. But while PPC offers opportunities, it also
Category: Search Engine Marketing
5 Good Case Practices for LinkedIn Marketing
LinkedIn might have become twice as popular as it previously was. However, people still find navigating through it difficult. Brand marketing and using LinkedIn for
How Voice Search is Affecting PPC Campaigns
PPC campaigns have had to evolve over the years as search engines introduced new algorithms and as technology has changed. Now, these campaigns must be
Which is Better: Search Ads or Display Ads?
If you’re preparing to launch a new online marketing campaign, you may be looking at both search ads and display ads. Search ads appear on
How to Research PPC Keywords
Figuring out the right keywords for your PPC ad campaign isn’t as hard as it seems like, but it does take some work. If you’re
What Is Metadata and How Do I Use it Effectively?
Metadata is data about other data and is used in a number of different applications. In terms of website and SEO use, metadata is information
Local SEO and How It Can Help Your Small Business
Optimizing your business website for local search is a must in today’s world of instant gratification and “to the tenth” of a mile accuracy when
Google Announces Two Algorithm Changes
Another switch-up in Google’s algorithm has online marketers scrambling to perfect the mobile versions of their website in order to make the mobile sites more
Search Engine Marketing vs. Paid Online Advertising
Search engine marketing differs from advertising in that the person who sees the “message” is already kind of looking for it. We turn on the
SEO Myths for Beginners
Myths abound when it comes to Search Engine Marketing, SEO. The misinformation is available online, so anyone can access it- which can lead to confusion
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