Social media may seem simple, especially if you’ve already been using sites such as Facebook, Twitter, and Instagram for your personal account. But social media for businesses and for marketing is not quite the same. There are mistakes you can make here that can cost you business. Here are a few of these common social media mistakes that you need to avoid to get the most out of this advertising stream.
Posting Without a Plan
Like any type of marketing, you need to go in with a plan or you will waste time and other resources. Prior to beginning your social media marketing, sit down and put together a strategy. Determine your goals and how your social media profiles will compliment your other marketing streams. If you don’t have a plan, your posting and other activity will be unfocused and may even contradictory to your overall goals.
Not Knowing Your Audience
Who are you hoping to attract to your business via social media? If you simply try to market to everyone, you’ll find that your message doesn’t really reach anyone. By narrowing down your target audience by age, gender, location, interest, or any other filter, you can create posts and other materials that are more precisely aimed at their wants and needs. This content will catch their attention and help convince them to become a customer.
Not Posting Regularly
If you only post every now and then, it’s going to be very hard to keep your audience engaged. You want to post enough that people come to expect to see new content from you regularly, though you don’t want to overdo it. Posting too often is just as bad, of course, but you do want to be sure you post at least once a week if not several times a week. The platform you’re on also plays a part here. It’s more acceptable to post several times a day on Twitter than it is on Facebook.Need some help working out these platform-specific rules or figuring out how to market your business on social media? BlendIM is here to help. Contact us today to talk about social media marketing and other forms of online advertising.
