Three Questions to Ask Yourself Before Starting a PPC Campaign
If you’re getting ready to start a new PPC campaign, there are a few questions you need to ask yourself first. By answering these questions,
Author: Thomas Liquori
Should You Pay for Facebook Advertising?
Facebook advertising has a number of benefits to it. You can start a Facebook ad campaign with very little money, and they’re very easy to
SEO Tips to Get Your Blog Posts Ranked on Google
Want to get your blog posts ranked on Google? Doing so can help you bring in traffic to your website that you wouldn’t normally get.
How Does Page Load Affect CRO?
When people think of factors that involve their conversion rate, page load isn’t always one of the first things that come to mind. However, page
What Is the Conversion Funnel?
The conversion funnel is a diagram that is used to illustrate how leads are converted into paying customers. Like a standard kitchen funnel, the top
How Voice Search is Affecting PPC Campaigns
PPC campaigns have had to evolve over the years as search engines introduced new algorithms and as technology has changed. Now, these campaigns must be
Should You Use SEO Phrases or Single Keywords?
Keywords and keyword phrases are two terms that are often thrown around when talking about SEO. Many people are under the impression that keyword phrases
Facebook vs Twitter – Which Is Better for You?
Facebook and Twitter are two of the biggest social media sites available, and most companies have profiles on both. However, some also focus on one
What Are Long Tail Keywords and Why Are They Important?
If you know anything about SEO, you have likely heard the term “long tail keyword.” Even if you’re not an SEO expert, you may have
How to Determine What Posts to Share
Sharing posts from other users is helpful on social media for several reasons. First, it helps associate you with these other businesses and influencers. This
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