Why Include Negative Keywords in Your PPC Ads
Negative keywords are useful in PPC ads because they allow you to exclude specific words or phrases. This means if someone enters one of your
Author: Thomas Liquori
The Benefits of Keyword Phrases Over Single Keywords
Keyword phrases, often referred to as long-tail keywords by SEO experts, have a number of benefits over single keywords. If you aren’t using keyword phrases
The Dangers of Posting Too Much
When it comes to posting on social media, you may assume that too much is better than too little. You may not even think that
The Elements of a Great Call to Action
A great call to action will encourage visitors to your website to follow through with the action you’ve been guiding them towards. This could be
Why Sharing Posts Is Important
In addition to creating your own posts on social media, most platforms allow you to share posts other people have posted. Sharing other people’s posts
PPC Strategies and Trends for 2021
As with any year, 2021 will bring with it some new strategies and trends for PPC marketing. If you’re prepared for these changes, you can
How to Make Your Blogs SEO-Friendly
Just like your website, your blog needs to be optimized for searches in order for your posts to get the engagement you want. While some
Do Multiple Landing Pages Improve Conversion?
If you have a website, you may have heard that you need to have multiple landing pages that lead to it. These landing pages are
What Is A/B Testing?
One of the terms you may run across when researching website building, online marketing, and search engine optimization is A/B testing. This type of testing
What Is Local SEO?
Search engine optimization typically focuses on bringing in visitors from around the world. This is because many online businesses can ship within the country or
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