Should You Use SEO Phrases or Single Keywords?
Keywords and keyword phrases are two terms that are often thrown around when talking about SEO. Many people are under the impression that keyword phrases
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Facebook vs Twitter – Which Is Better for You?
Facebook and Twitter are two of the biggest social media sites available, and most companies have profiles on both. However, some also focus on one
What Are Long Tail Keywords and Why Are They Important?
If you know anything about SEO, you have likely heard the term “long tail keyword.” Even if you’re not an SEO expert, you may have
How to Determine What Posts to Share
Sharing posts from other users is helpful on social media for several reasons. First, it helps associate you with these other businesses and influencers. This
Leveraging FOMO in Your Call to Actions
FOMO stands for the Fear Of Missing Out. It’s a powerful motivator that can boost your conversion rate. No one wants to be the only
How Should You Measure Your PPC Campaign’s Success?
Once you have your PPC campaign up and running, you need to determine if it’s actually bringing in the new customers you want. If it’s
Common Social Media Mistakes to Avoid
Social media may seem simple, especially if you’ve already been using sites such as Facebook, Twitter, and Instagram for your personal account. But social media
Which is Better: Search Ads or Display Ads?
If you’re preparing to launch a new online marketing campaign, you may be looking at both search ads and display ads. Search ads appear on
Why Should You Even Care About Your Conversion Rate?
You’ve likely heard a lot about conversion rates and how it’s important that your website’s rate should be as high as possible. You’ve also likely
SEO Tips to Improve Your Blog’s Traffic
Do you want more traffic to your blog? Many business owners, especially small business owners, create blogs as a way of bringing more traffic to
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